When should you use QR code redirection?

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Encountering a broken QR link is common due to lack of software updates, technical glitches, domain restructuring or website that has expired, etc. Redirecting the QR code to an active URL can provide an uninterrupted and much smoother user experience.

You may be worried about what would happen to your already distributed flyers or other printed materials with a QR code. Don't worry! Once you change the new URL in the dynamic QR code, users will see the updated content in those flyers or promotional materials when they scan them.

Businesses across various industries are using QR code redirects to adapt to changing industry trends and support their marketing campaigns. Let’s take a look at how and when businesses often use it:

For seasonal or festive discounts
When offering seasonal or holiday discounts, businesses redirect QR codes to match a specific seasonal, holiday, or holiday theme. For example, if it’s New Year’s Eve and you want to offer a special discount, you can redirect the same QR code previously associated with Christmas deals to New Year’s deals. Redirecting helps businesses update the QR code content in real time without the need for reprinting, saving on reprint costs.

For limited time offers
Redirecting a QR code for a limited-time offer, such as a Black Friday sale, is a smart business move. Updating job seekers database the destination URL in real time offers flexibility and makes it easier for businesses to promote time-sensitive offers.

If you're using a smart QR code for a limited-time offer—for example, to direct customers at your restaurant to an exclusive Christmas lunch menu—you can update the QR code link later in the evening to direct customers to dinner.

For launching new products on the market
When a company launches a new product, it can use the same QR code that was previously used to redirect to the new product page without having to print the code again. The redirected page contains video tutorials of the new products and their benefits, helping potential buyers get quick information before purchasing the product.

To change payment links
Redirecting QR codes to change payment links is common in e-commerce businesses, physical retail stores, and subscription-based service platforms.

Let’s say you are using a payment QR code to allow your customers to make instant online payments. If your payment gateway is experiencing a technical issue, you may need to switch to a different payment platform like PayPal or Payoneer. QR code redirection is an ideal solution to this problem. You can simply replace the existing payment link with a new one and offer your customers a hassle-free payment experience.