Influencer Marketing Statistics You Need to Know

[sharminakter]

In 2018, Forbes defined this group of influential individuals as the marketing force of the future .

Micro-influencers are not celebrities, but everyday social media users who have built connections with like-minded people, and typically have between 1,000 and 10,000 engaged followers .

Commitment is the key point here.

Although micro-influencers have fewer followers than celebrities, their target audience is engaged and interacts with the content these content creators share. It is less expensive for a brand to collaborate with a micro-influencer than with a celebrity, and while the reach of a single collaboration is not as high, it is much more targeted.

Macro-influencers
Macro influencers who wield influence are those big stars who uk telegram data have hundreds of thousands, even millions of followers.

Working with this type of influencer makes it easier to reach a large number of people and associate your brand with big names. However, this involves costs, which sets the barrier too high for many businesses.

Working with celebrities isn't right for every brand, but the most effective strategies often seek to balance both types of influencers for maximum impact.

Nano-influencers
Although perhaps not talked about as much, there are also nano-influencers, those who have less than 1,000 followers but are in a very narrow niche with very high engagement.