Use Artificial Intelligence “creatively”

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But graphics, as important as they are, aren't everything.

Remember to include these 3 psychological elements in the texts of your Black Friday email marketing campaigns :

scarcity principle (example: only a few places/products available…) – people will be more inclined to purchase if they perceive that the product is at risk of running out at any moment;
principle of urgency (the typical countdown , for example!) – people will be more inclined to purchase/book your product or service if they know they have little time available;
social proof (this is the case of sharing testimonials and reviews) – people tend to appreciate more what they know others appreciate
In addition, your newsletters should never lack hungary phone number list a specific CTA . In this case, the required action could be to go to the landing page created specifically for Black Friday where you illustrate your super-offer in detail.

However, not all people subscribed to your newsletter are the same. And through email marketing you can reach different people with different messages and different proposals . Let's see how in the next paragraph.

While it may seem counterintuitive, AI can fuel the creativity of your Black Friday marketing campaign.

This is because Artificial Intelligence tools allow you to save time on the most operational and repetitive activities of the campaign, thus leaving more space for the creative phase.

For example, you could use GetResponse’s AI Campaign Generator to create your Black Friday landing page and promotional email in minutes.