If the searched keyword matches the text in the meta description, Google will prefer to use that meta description and highlight it in the search results. Like in the example below. I searched for “meta description” so Google gave me an exact, highlighted match.
Take the official website of Sin Chew Daily as an example:
sinchew-on-page-seo-omni-growth
Sin Chew Daily is the most influential Chinese uganda phone number list media in Malaysia. Since its founding in 1929, it has been committed to reporting the fastest and most comprehensive domestic and international news to readers every day, telling the story of Malaysia.
Sin Chew Daily is very bold and straightforward in describing its core message, telling what it brings to its readers, using powerful words and tapping into emotions.
Take the Rojaklah website for example. It doesn’t have a lot of selling points, but it is very eye-catching and directly states that it is a website that provides everything.
rojaklah-on-page-seo-omni-growth
Is your URL structure lean?
There is some evidence that shorter URLs perform better, but this is likely a minor factor. The main reason to shorten URLs is for UX, as long URLs are harder for users to remember, share, and link to.
Then, you must have a question, can I put Chinese keywords? In fact, it is not completely impossible. Chinese keywords need to be transcoded and are prone to recognition problems. The URL will become very long, and too long URLs are not recommended by search engines and may even affect inclusion.
- Board index
- All times are UTC
- Delete cookies
- Contact us