Felix: What apps do you rely on to run the business?

[tasnimsanika7]

Bryan: No, no. It’s hard to find factories that will do stuff like that for you. We are lucky to be working with the factory we’re working with. It is more expensive. So they charge more to manufacture it. Also, when you buy fabric in a lower quantity, it costs more per meter. They are more expensive, but we bake them into the system. It brings the average price of our shirt up, but we roll with the small-batch shirts. They’re slightly more expensive than the stuff that’s normally in stock. We pass part of that expense onto the consumer because they’re exclusive and they’re a small batch, people don’t seem to mind paying a little bit more for it.


Bryan: Yeah, we use Klaviyo and we had someone go in and program japan phone number list cadence flows for us. You have the cart abandonment and the welcome to the site, that goes out automatically. Then every time we have a new release, that’s actually something that generally either I or Rachel, who’s a consultant who works for us–I’m the only full-time employee if you could even consider me an employee at the company. Everything that we do is outsourced. Our outsourcers are really our team. We know them very well. Rachel who’s like my right-hand person knows the brand and the company better than anyone besides myself. She has her own digital consulting agency and she works part-time for us.

Our customer service people, the factory, and our digital agencies, and work with a Conversion Rate Optimization firm as well. Everything’s outsourced, but we have close relationships with everybody. We use return to magic, which is awesome. Shopify acquired return magic. We are using Shopify fulfillment networks now, so all of our stuff is fulfilled by Shopify. We got accepted into the beta program. It’s great because Shopify and our fulfillment center, everybody’s interests are aligned because it’s owned by Shopify. Then return magic makes it easy, because it hooks up to the Shopify fulfillment network really well. We also use Inventory Planner.