In recent years, the number of major platforms, channels and devices has increased significantly, and consumers are exposed to audio and video more and more frequently. However, there are hundreds of types of audio and video advertisements. Which one should be used to reach the right customers? This time we will introduce the different types of video ads on YouTube, and explain the data that you need to pay zalo database attention to when executing ads as well as Qibao Optimization’s experience.
In recent years, with the popularization of mobile Internet, the proportion of watching videos has continued to increase.
Deloitte statistics in 2018 show that American Internet users spend an average of 15 hours per week watching digital videos. If we expand this scale to a global level, we can understand the potential of online video advertising. Giving up on video and audio advertising means giving up billions of opportunities to engage with consumers.
YouTube is the second largest search engine after Google, and is the dominant video search engine, with active users far exceeding other video platforms.
In 2017, 88% of Internet users in Taiwan visited YouTube every month to watch their favorite videos, indicating that watching videos on YouTube is a part of the daily life of many Taiwanese people.
Therefore, this article will explain Youtube advertising, introduce relevant user data, advertising placement types and key indicator optimization.
Why should marketers choose YouTube video advertising?
According to Google data: "25% of Taiwanese Internet users visit YouTube for purchasing advice!"
In addition to reading product reviews online, consumers now prefer to watch videos to understand real product reviews. There are more and more unboxing posts on various items on the Internet, so the number of consumers visiting YouTube before purchasing is increasing. This is a very worthwhile investment!
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