What genres cannot be advertised on LINE?

[tmonower958]

LINE Ads Destination CreativeIn addition, there are some product categories that cannot be advertised on LINE.

They are as follows:

[Product categories that cannot be advertised]

Religious
Beauty treatments (excluding some cases approved by the company)
Gambling-related, pachinko, etc. (excluding publicly managed racing games and publicly managed lotteries)
Adult Content
Dating sites, matching sites, etc. (excluding some cases approved by our company)
Multilevel marketing transactions
Detective work
Tobacco, e-cigarettes
Weapons in general, poisonous and hazardous substances
Political parties
Public interest corporations, NPOs/NGOs, incorporated associations (excluding some cases approved by our company)
Live animal sales
Medical-related sites, including cosmetic surgery and whitening, clinics, disease awareness sites, etc. (with some exceptions)
Osteopathic clinics, bone setting clinics, acupuncture clinics, etc.
Unapproved drugs, medical devices, etc.
Money lending businesses such as consumer croatia telegram data finance, pawnbroking (with some exceptions)
Internet-related business (information products, self-development seminars, etc.)
Fundraising through donations, contributions, crowdfunding, etc. (with some exceptions)
Any other business type, business format, product or service that we deem inappropriate
These cannot be advertised through LINE ads.



In addition, there are regulations and standards for advertising the following items :

Medicinal cosmetics (quasi-drugs), cosmetics
Food, health food
Pharmaceuticals and medical devices
Health and beauty equipment (miscellaneous goods)
Products explanation Notation
Medicinal cosmetics (quasi-drugs), cosmetics Cosmetics are classified into "cosmetics" and "medicated cosmetics" under the Pharmaceuticals and Medical Devices Act.
"Cosmetics" are expected to have effects as a whole product, such as moisturizing and cleansing the skin, but "medicated cosmetics" contain "active ingredients" that have effects such as preventing rough skin and acne, whitening, and deodorant in addition to the expected effects of cosmetics, and are positioned as "quasi-drugs" that fall between cosmetics and pharmaceuticals. "Quasi-drugs" contain ingredients that are effective for effects and efficacy approved by the Ministry of Health, Labor and Welfare at a certain concentration. They are made for the purpose of "prevention and hygiene" rather than "treatment."
Expressions that explicitly or implicitly imply efficacy or effects other than those approved
Use of medical terms such as "diagnosis," "cure," "recovery," "improvement," and "treatment" for non-medicinal products, or expressions that imply a therapeutic or preventive effect on disease
Photos of before and after use that are used to guarantee efficacy and safety beyond those approved
Expressions including "word of mouth" and "personal opinions" related to efficacy on the human body
Absolute expressions, maximum-level expressions, or similar expressions regarding safety or efficacy, or terms that imply superiority over others
Recommendations from medical professionals, researchers, and organizations that influence public perception
Expressions that incite or cause anxiety
Direct images or descriptions of symptoms or affected areas
Expressions that can be considered bible business practices
Food, health food Anything that is taken orally is either a medicine or food.
Of these, only those that do not fall under the category of medicine are considered foods.
Health foods are only foods, so they cannot be used to treat illnesses.
Since there is no clear definition of these, health foods and supplements that are recognized by the general consumer range from regular food ingredients to sweets, beverages, and tablets and capsules that are similar to medicines.
Displaying or advertising efficacy that can be mistaken for medicine is considered an unapproved and unauthorized medicine, and cannot be posted because it violates the Pharmaceutical and Medical Device Act.
In the case of specified health foods, it must be clearly stated that they are specified health foods, and they cannot be used for the purpose of treating or preventing illness, but can only be used for general food purposes such as nutritional supplementation and maintaining health.
Perfect for small text and screens
Contains ingredients that boost immunity
It is recommended for dieting because it contains plenty of XX.
The ingredient in XX burns fat and promotes skin metabolism.
Expected to improve the condition of the body, which is easily disturbed
For those who want to prevent illness
Become slim and not gain weight even if you eat
Improve your internal environment to make your body more prone to losing weight
Pharmaceuticals and medical devices A "drug" is a drug intended to "treat" a disease, and the effectiveness of the active ingredients contained in it has been approved by the Ministry of Health, Labor and Welfare.
Over-the-counter drugs can be selected and purchased at pharmacies and drugstores at your own discretion with the advice of a pharmacist, etc., even without a prescription. A medical
device is a device whose structure, method of use, effect, or performance is clearly indicated, and which is intended to be used for either "diagnosis, treatment, or prevention of disease" or "affect the structure or function of the body," as specified by government ordinance. When directing users to a site that sells over-the-counter drugs that fall under Class 1 to 3 drugs, the site must display appropriate information, such as the name of the store, the names of the pharmacists and registered salespeople on duty, the contents of the license, and contact information including business hours,
in accordance with the provisions of the Pharmaceutical and Medical Device Act. Users must not display word-of-mouth or reviews of drugs, or recommend specific drugs based on purchase history.
Expressions that explicitly or implicitly imply efficacy or effects other than those approved
Use of medical terms such as "diagnosis," "cure," "recovery," "improvement," and "treatment" for non-medicinal products, or expressions that imply a therapeutic or preventive effect on disease
Photos of before and after use that are used to guarantee efficacy and safety beyond those approved
Expressions including "word of mouth" and "personal opinions" related to efficacy on the human body
Absolute expressions, maximum expressions, or similar expressions regarding safety or efficacy, or terms that imply superiority over others
Recommendations from medical professionals, researchers, and organizations that influence public perception
Expressions that incite or cause anxiety
Direct images or descriptions of symptoms or affected areas
Expressions that can be considered bible business practices
Health and beauty equipment (miscellaneous goods) Training machines, fitness equipment, beauty equipment, etc., which are called health equipment or exercise equipment, are not considered medical devices.
Health equipment and beauty equipment that have not been approved as medical devices cannot be listed because displaying or advertising efficacy that could be mistaken for a medical device is considered an unapproved and unauthorized medical device, which is a violation of the Pharmaceutical and Medical Device Act.
The ultrasonic function breaks down excess fat on the stomach, upper arms, etc.
Effective for shaping problem areas
Removes dirt from the skin with the power of negative ions
Fat burning, pelvic alignment, internal circulation, waste removal
Increases blood circulation in the legs, promotes lymphatic flow, and promotes efficient waste removal
Prevents swelling
Lower body slimming leggings
Recommended for those who have difficulty losing weight in their legs even with dietary restrictions
Are you concerned about chronic swelling or cellulite?
It corrects the pelvis and changes the shape of your body.
What are the creative guidelines for LINE ads?