What effect does it have on increasing the number of views of videos on Twitter ads?

[tmonower958]

Twitter Ad Video ViewsTwitter Ads videos are promotional videos that appear on users' timelines.

As smartphones become more widespread, Twitter has become an easy-to-use social networking site and its users are increasing rapidly.



By showing promotional videos that interest users, you can dig up potential customers and encourage them to purchase .



The more views a Twitter ad video gets, the more opportunities there are to purchase the product.

What types of videos can I play on Twitter Ads?
Twitter Ad Video ViewsVideos in Twitter Ads can loop and autoplay .

Let's take a look at the characteristics of each.

Loop Playback
Loop playback is a feature that allows you to play chile telegram data the same video over and over again .

All videos posted to Twitter that are 60 seconds or less will automatically loop.



Looping Twitter videos allows users to watch videos over and over again, so it's great for users to watch their favorite videos over and over again, and it also has the effect of helping advertisers earn more views .

Autoplay
Autoplay refers to videos that appear when a user's timeline is viewed.

This feature allows publisher video content to be played immediately to users without sound and will begin autoplay once at least 1% of the video is visible on screen .



Click on the image to view it in full screen.

It is also possible to retweet or comment on the video while it is playing, so it is possible that repeated use by the same users will increase brand recall for the ad .



In this purpose advertising campaign,

When 50% or more of the video is visible on a user's timeline for 2 seconds
When the user clicks full screen or unmute
In these cases, charges will apply.

In addition, if an advertiser selects a 3-second/100% playback ad,

The entire video will be displayed on the timeline for 3 seconds
Click to view full screen
Unmuted
You will be charged when any of these actions are first observed.

How to get more views for your Twitter Ad videos?
Twitter Ad Video ViewsFirst of all, Twitter video ads are

Promoted Video
Amplify Pre-roll (In-Stream Video Ads)
Amplify Sponsorships (In-Stream Video Ads)
First view
Promo Live Video
Video Website Card
Video App Card
Conversational Cards
There is.

Each of these offers effective Twitter advertising.



However, there are eight common methods for increasing the number of views for your videos, so we'll introduce them to you.

Make your videos shorter
The nature of Twitter ads means users tend to skim through them .

I don't watch it all the time, but if something catches my eye I'll stop what I'm doing and take a look.



Therefore, even if you create a long video, it is unlikely that anyone will watch it to the end.

No matter how interesting a video is, it's pointless if no one watches it to the end.



A joint study by Twitter and Kanter Millward Brown found that 88% of consumers want in-stream video ads to be less than 15 seconds .



Research also shows that video ads longer than 15 seconds are more memorable than those longer than 30 seconds .

The recommended length for videos on Twitter ads is around 6-15 seconds .

Create video creatives that can convey your message even in short videos.

Make the most of your beginnings
It's good to put effort into the end of your video, but the beginning is especially important, so make sure to pay attention to it.

Even if the content of the video is good, if it is judged to be "not good" from the beginning, it will not be played.



It's a good idea to start with a strong impact.

The first three seconds are important .



It is said that video ads that convey an impactful, easy-to-understand message in the first three seconds are 13% more likely to be watched to the end than videos that do not.



Timelines are updated frequently, so tweets that you're not interested in will just keep passing by.

By placing an impactful image or catchy copy at the beginning, you can convey your message early on in the video , making it easier for people to watch the ad.