overnight. So what’s happening

[tasnimsanika7]

transformed the way we shop and interact with brands, in the last 30 to 45 days. What that does for the brand is it’s created an unprecedented opportunity and some simply can’t handle it, right? Because they were not built. I was talking to a CEO of a food delivery company the other day who said that his business has grown 10,000%. 10,000% through COVID-19, which if you told any CEO of a company, “Your business is going to grow 10,000%,” he would probably, he or she would probably jump for joy. Not if you’re not set up –

Gabe Larsen: (03:24)

Yeah, that’s right.

Vikas Bhambri: (03:27)

– for a lot of these people, if you go to their websites, they are taking, either some uae phone number list of them have gone to full transparency. “We can’t take any more orders.” Which I think is commendable, believe it or not. Right? Be honest with your customers. Some, unfortunately, are taking orders and then on the back end, they’re saying we can’t fulfill them after the fact, or after you submitted your order. Now you realize orders are out seven, ten days. And then the other thing that’s happening is, there’s a heightened level of tension in the consumer base. So when I order something, I used to order something from Amazon and just sit back. It was up the next day, two days later, whatever it is. Now I’m hitting refresh because I’m worried about feeding my family. Like, “Where’s my order, where’s my order?” and so that’s the new norm, right? Both on the brand side with their experience, as well as consumer expectations, is people have a heightened level of anxiety and are really expecting brands to live up to that brand promise, which it’s hard to do when your business can grow ten thousand percent.

Gabe Larsen: (04:37)

Yeah. I love that. I mean, the refresh on the Amazon order, I didn’t mean to laugh, but I know the feeling. Mike, what would you add to that?

Michael Miller: (04:49)