At Rootstock, AI adoption is already underway, thanks to Salesforce’s AgentForce platform.“We’re using AI to handle initial customer support tickets. It’s efficient and uses natural human language to the point where customers may not realize they’re interacting with a bot,” he said.Within Rootstock’s own finance function, automation is playing a central role. Brannon highlighted that his team is leveraging AP automation tools and exploring technologies to streamline collections.
“Following up on invoices manually is time intensive. Automating kazakhstan mobile database these processes frees up our team to focus on higher-value activities,” he said. “It’s all about driving efficiency.”Finance Function’s Future Will Be Built on Smarter AnalyticsFor Rootstock, growth is the ultimate objective. “Top-line growth is our primary focus. Profitability will come, but right now, it’s about reaching that % to % annual growth rate,” Brannon said.
Achieving this requires a multi-faceted approach, including robust product development, a strong go-to-market strategy and partnerships.Brannon praised Rootstock Chief Technology Officer Robert Rostamizadeh for his efforts to shift engineering resources from bug fixes to feature development. “We’ve made significant progress in enhancing our product to attract and retain customers,” he said.Additionally, Rootstock has recently expanded its reseller network.
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