So how can this be avoided?

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Because Google provides users with answers directly on its results page, users often don't need to click on links to find information, which means that visits to your site due to searching for your brand and click-through rates will decrease.

The graph below shows how click-through rates declined between 2014 (two years after Google introduced its Knowledge Graph in 2012) and 2016. In both the EU/UK and the US, the number of searches that didn’t result in a click increased by around 2% as people adapted to the benefits of the graph. Organic click-through rates continued to decline over time.

knowledge graph study
This is obviously not good news for those who need clicks to make sales. If it is not necessary to visit a website to find out the date a company was founded, the user will not be encouraged to click on one of japan telegram data the inbound links to the home page of that company's website, and therefore there will be no direct sale.

An additional impact that the Google Knowledge Graph can have on SEO involves answering a query quickly. However, Google will always look at pre-existing knowledge in its graph before checking across the entire web. This reduces the opportunity for traditional organic answers. The impact is clear in the graph below, where organic click-through rates have decreased by over 3% in the EU/UK and US.

However, there is no need to panic. If you can understand the graph, all your worries may be over.

One way to combat these SEO issues is to connect to the Knowledge Graph and get featured in Knowledge Panels.

Once Google has direct access to your information, knows that you are trustworthy and that you give search engine users what they want, it is more likely to move you up the search engine results pages and present your information to users in the form of Knowledge Panels and "rich snippets."

Of course, this is easier said than done. Here are four simple steps you can take.