Semrush Topic research content ideas

[jsarmin]

Keyword research is about more than just identifying phrases or words that are relevant to your product or business. Depending on the size and authority of your brand, you should also consider the relevance of your keyword and whether or not it meets the search intent of your target audience.

Semrush’s Keyword Magic Tool allows you to generate keyword ideas based on traffic volume, but also difficulty. If you have a relatively small domain with low authority, you may choose not to pursue high-volume keywords that are difficult to compete for.

2. Find semantically related keywords
To give yourself the best chance of ranking, you should also include brazil telegram data keywords that are related to your target keyword (think adjacency links: “lemonade” would be associated with “ice cream,” “straw,” etc.). This helps search engines better understand the topic you’re covering. It’s important, however, that you don’t stray from the original intent of your article.

Why? Well, maybe:

the keywords you used have no search volume;
you didn't use a consistent heading structure, and so Google's bots had trouble understanding your article;
your title tag does not accurately reflect the topic of the article; or
you haven't covered the topic in any real detail, especially compared to your competitors.
In short, if you don't optimize your content, your article risks disappearing into the Google abyss.

Or, imagine you’ve written a detailed guide explaining how businesses can use your product effectively. This type of content is perfect for the middle of your content funnel and could nudge interested prospects toward making a purchasing decision.