As a result, the role of marketing in measuring performance and establishing new growth opportunities becomes

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By incorporating a helping-based approach and active listening, he redefined the standards for digital customer engagement. Today, his influence continues to be felt, with a new generation of marketers adopting his strategies to keep up with rising consumer expectations. driving growth. Indeed, some see this discipline not only as a contributor to results, but as an essential strategic partner in developing innovative and effective approaches. According to a study conducted by Activate, nearly 45% of marketers believe that demand generation is considered an essential strategic partner to foster the growth of a business. This perception highlights the importance of demand generation in the development of effective marketing strategies , allowing not only to generate qualified leads , but also to increase revenue significantly.



On the other hand, 27% of professionals recognize its effectiveness line data without ranking it as a key factor, while 22% consider it essential to their company's growth strategy. discover effective demand generation strategies to attract and convert your prospects. learn how to optimize your digital marketing and boost your business growth with innovative techniques. Table of Contents % of marketers view demand generation as a strategic partner for growth A recent study conducted by Activate Marketing Services reveals that nearly 45% of marketers believe that demand generation is a key strategic partner for the growth of their business. This notion underscores the importance of a proactive approach to generating opportunities and converting leads into customers. By integrating demand generation strategies , marketing teams are able to increase their impact and ensure a more competitive positioning in the market.
Challenges for marketing teams to overcome Despite the growing recognition of demand generation as a core element of marketing strategies, a number of challenges arise. For example, 27% of marketing leaders believe that this approach is recognized for its efforts, but not necessarily perceived as key to generating significant revenue . This illustrates the gap between theory and practice and calls for a continuous re-evaluation of the methods adopted. Particular attention must be paid to finding innovative solutions that strengthen the effectiveness and reputation of this practice in the B2B marketing scene . In fact, it is crucial to explore content formats that generate tangible returns on investment.