Set the purpose of the scenario

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First, clarify the purpose you want to achieve with the scenario. Scenarios are used for various purposes, but the most common patterns are listed below.

・Identifying valid leads: A scenario for identifying high-quality leads using lead scoring, etc. and handing them over to sales. ・

Lead nurturing: A scenario for automatically providing information nigeria consumer email list at the appropriate time when a lead takes a specific action.

・Sales efficiency: A scenario for automatic notification and task management for sales representatives to understand the progress and interest of leads.

・Unearthing dormant and lost sales opportunities: An automated remarketing scenario for re-approaching lost sales opportunities for which a quote has been presented. ・Cross-

selling and up-selling: An automated scenario for proposing related products and upgrades to existing customers.

・Customer onboarding: A scenario for providing a smooth onboarding experience for new customers.

We have added examples of each scenario to the table. After determining the purpose of the scenario, it is a good idea to start specific design, such as target setting and content selection.

Marketing Automation MA Scenario