Installing Google Analytics is crucial to understanding how users act on your website. First, you must create a Google Analytics account. Then, set the property name, time zone, and currency (Brazilian Real - BRL).
It is vital to provide details about your company, such as the industry, size of the business, and goals. These steps are important to start monitoring website traffic.
Setting up tracking codes is very important. They help you collect data such as the number of visitors and the most visited pages. You can use Google Analytics on websites as well as on Android and iOS apps.
Create a new Google Analytics account.
Set the property name, time zone, and currency.
Describe the company with industry details and business objectives.
Enter your belarus email list website URL and company name for the webflow configuration.
Configure the webflow to start collecting data .
For integration , platforms like Imobzi help a lot. You activate the installation using the Google Analytics ID and the website URL. This allows for detailed analysis of visitors in real time.
Adding new users to Google Analytics is very useful. This way, editors can access the property and help with data analysis. Authorization is done via the email address linked to the Imobzi account.
Platform Objective
Web Collect website data
Android Collect data from Android apps
iOS Collect data from iOS apps
Using Google Analytics traffic monitoring has many advantages. It allows you to better understand the profile of your users and how they interact with your website. This helps you generate more contacts, increase online sales and strengthen your brand.
How to Use Heatmaps to Understand User Behavior
Heatmaps help you see how users interact with a website. With interaction analysis , we can find out which parts of your website are getting the most attention. We can also identify areas where you need to improve.
What are Heatmaps?
Heatmaps show where people interact most and least on a website. They reveal the locations of the most clicks. This helps you understand your visitors ' clicking behavior . It clearly shows where they are most and least interested.
Advantages of Using Heatmaps
Heatmaps have many benefits. They show users’ interests directly. This makes it easier to see patterns in how they use your site. By comparing different groups, we can gain valuable insights into their interactions .
Another positive point is combining this analysis with other metrics, such as conversion rates and visit time. This way, we can better understand the website's performance.
Types of Heatmaps: Click and Scroll
There are several heatmaps, each focusing on a different type of activity. Click maps show where the most clicks are taking place. This highlights the most attractive areas of the site. Scroll maps tell us how far users scroll down the page. They reveal whether they see all of the content or skip over parts.
Redder areas on a heatmap indicate more activity. Bluer areas indicate less interest. Tools like Hotjar, Crazy Egg, and Mouseflow are popular options. They create these maps for detailed analysis of user behavior.
Techniques for Analyzing User Behavior
Understanding how people use your website is crucial. This involves using a variety of techniques: session recording, heat maps, surveys, and feedback. These methods give us a complete picture of what’s happening.
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