8. The top 5 Google search results get 75% of the clicks

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Breaking it down even further, the top search result in Google gets about 32% more clicks, while the number 18 result gets significantly less at about 1,000%. These are very important statistics that are often overlooked. If your keyword research tool tells you that a keyword gets 320 searches per month, you can actually expect 1 visit if you get position 1.

9. 75% of users don't scroll past the first page
A Hubspot report revealed an interesting statistic croatia consumer email list that 75% of users never scroll beyond the first page. You've probably heard the phrase, "The best place to hide a dead body is page 2 of Google." This is no joke. If your website is currently ranking on page 2, it might as well not be ranking at all.

10. 47% of users expect pages to load quickly
No doubt, speed reduces conversion rates. In one study, researchers found that around 50% of web users expect a web page to load within 2 seconds. In this modern age, no one has time to wait and they expect instant loading. If your website takes less than 2 seconds to load, you need a new web host. Just imagine how many potential customers you are losing.

11. Organic search is key
Ensuring that you have a proper SEO strategy in place for your website is the best way to generate traffic. With the rise in social media traffic, many marketers have started to look only at social media. This is a big mistake. Organic search still accounts for over 41% of external traffic to websites and currently outpaces social media traffic by over 300%. Any good digital marketer will leverage the power of both to drive even more traffic.