How a developer resisted a 40% market decline

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In August 2024, the primary real estate market in Russia faced serious challenges: The increase in Central Bank rates and mortgage rates, the cancellation of preferential mortgages, economic instability and changes in consumer preferences led to a 40% decrease in new building sales. In these conditions, developers are forced to look for new approaches and tools to improve the efficiency of their sales and attract customers. One of these tools is SalesAI, an innovative solution for increasing sales conversion. In this article, we will consider how developers can withstand the market decline and how SalesAI can help achieve these goals.

The main reasons for the decline in the primary real estate market
Economic instability
One of the main reasons for the decline in demand for primary real estate is economic instability. Declining incomes, rising inflation and uncertainty in financial markets are forcing buyers to be more cautious russia mobile database about major investments such as real estate purchases. In addition, the recent increase in the key rate of the Central Bank of Russia and the cancellation of preferential mortgages have had a significant impact on the availability of credit resources for potential buyers, which has further reduced demand for new buildings.

Changing consumer preferences
Modern buyers are becoming increasingly demanding of housing quality and infrastructure. They pay attention to environmental friendliness, energy efficiency, availability of public services and entertainment facilities. Developers who do not take these factors into account lose their competitive advantage.