The main Digital Media in 2021
If there was a strong message conveyed to companies, especially during the critical periods of the pandemic, it was undoubtedly that marketing actions lack adaptation and continuous execution schedules.
In 2021, the massive consumption of content by Brazilians on social media, e-commerce platforms and apps, as well as the boom in online audiences in live broadcasts, made this planetary professional force called Digital Marketing even clearer .
The relevant Digital AdsPend report (IAB) had already pointed out that in 2020, global investment in Digital Media reached impressive milestones, reaching a growth feat of 57%, compared to 2019.
The report also pointed out that the main advertisers represent the following segments:
Online trading of products
Commercialization of services (with emphasis on SaaS)
Financial Segment
For the end of 2021, the outlook is for YoY growth.
As for the most searched services australia telegram screening on Google in 2021, in Brazil, according to analysis on Google Trends, we have the following highlights:
Regarding the most used digital media by purpose, we have the following annual reality:
Searching for answers on Google Search Networks
Use of applications for the purpose of acquiring knowledge and purchasing services and products (significant increase in downloads for Android devices)
Reels creation and audience (Instagram)
Interaction for entertainment purposes on social networks (in order: Tik Tok, Instagram, Youtube, Facebook and LinkedIn)
Bets on short-term distance learning education
Massive cultural consumption of content on YouTube
Exponential increase in interactions via WhatsApp
News consumption via Google and creation of alerts
More than a year and a half of restrictions resulting from protective measures against COVID-19 resulted in greater acceptance of digital media, content and services by Brazilians – and this important milestone opened the field of action for recent startups that have become true giant unicorns in record time, as is the case of Zé Delivery .
The 10 most downloaded and updated apps in the world in 2021
Brazil reigns supreme in the world ranking of the biggest app downloaders ! And this milestone has increasingly attracted international attention to the Brazilian digital services market.
According to the company SensorTower , specialized in behavioral analysis of mobile users, the 10 most downloaded/updated applications in 2021, in the world, on Android and IOS devices were:
The most searched terms by Brazilians on Google in 2021
Google recently released its traditional annual report of the most searched terms. Among the keywords most searched by Brazilians in 2021, the following are categorized.
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