Well-trained teams and the use of technology continue to be shopping malls’ greatest allies. The automatic door or parking lot barrier opens and customers access one of the places where they feel most comfortable and safe when it comes to having fun, shopping, and even solving everyday issues. To ensure that consumers feel this way, there is no shortage of ongoing investments in shopping mall infrastructure and security. With the pandemic, health protocols were implemented and the use of technology advanced even further. Our operations director, Marcelo Voltolin, explains how the segment was readapted to ensure the safety and health of customers. See more in this article:
“The mask increased our risk and made it more gambling data japan difficult to identify and perceive any abnormalities. So, we intensified direct monitoring of people. For example, if a person is standing in a certain place for a certain amount of time, the operator places the camera on them and monitors them for a period of time. We also created virtual barriers so that we can check if a person goes beyond a certain point, which generates an alert.”
As the risk increases when the shopping mall operates only with essential activities and delivery services, security also acts cautiously, segregating areas and reinforcing the number of patrols and security guards. Delivery providers also have their access monitored by the physical presence of a security professional and also by the CCTV monitoring system.
Facial recognition
Facial recognition was already very effective in reducing the number of accidents in shopping malls before the pandemic, but it also had to undergo updates. “The algorithm underwent changes so that it could understand the limitations and be more accurate. An individual who previously intended to hide with sunglasses and a cap can now use a mask to help them. Therefore, it is essential that the store’s security team pays more attention to the floor. Facial recognition has always been very effective for people who thought they would not be noticed, but now it is much more of a profiling factor because the tool will not solve this type of problem”, explains Matheus Torres, CEO of Retina.
According to him, before the pandemic, when masks were not used, the accuracy of the Retina software recognition algorithm was always 99.3% or higher. With the update, it is around 85%. “It is important to clarify that we never sell facial recognition without the human element. Even if the alert is 99.9%, the software will never give 100% or generate an incident without the operator's participation. Therefore, it is necessary for the operator to be more engaged in the process of looking at the tool and observing the person's behavior on the mall floor.”
For Jose Larrucea, senior vice president of RealNetworks, the use of technology has become a facilitator in these new times. The multinational company has launched SAFR 3.0, an improved version of facial recognition that uses masks. The tool is subject to the expertise of the National Institute of Standards and Technology (NIST), a regulatory agency of the United States Department of Commerce, which measures the sophistication of the use and performance of technology solutions, establishing a benchmark for the market.
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