Rich Data

The following methods are typical for outbound marketing:

Cold calling by telephone
Participation in trade fairs and events
Commercials for television, radio and/or the Internet
Posters (e.g. for advertising columns, but also banners on the internet)
Direct mail
Sponsorship (on banners, jerseys ...

Carsten Appel's "Conversion Site Clinic," one of the first sessions, provided an ideal introduction to the next two days of Campixx. Interested parties could have their websites analyzed from a conversion perspective, and the audience was encouraged to participate. A wonderful wake-up call and ...

We say yes . These days, it's hard to imagine a business owner actively running a website without analyzing its performance with a tracking tool. A web analytics tool allows you to see how users use your website. It provides valuable information about how many visitors you have, which pages they ...

With the SEO keyword strategy we want to achieve the following:

Find relevant keywords that are relevant to our goals (What are my customers looking for?)
Find out which of these are suitable for the target group and make the appropriate content available on landing pages (Which content is ...

Comparing a screen reader with a search engine, one thing becomes immediately apparent: Both are text-based and therefore rely on content being logically structured and clearly labeled. But accessibility brings even more advantages for search engine optimization:

Easy-to-understand texts are always ...

Structured data makes information machine-readable and thus provides search engines with context for information. Structured data can also be used to assign images to other types of structured data as so-called properties. This helps search engines understand the relationship between the schema type ...

Anyone who thinks that daily new posts and a keyword density of 5-10% are important for good Baidu SEO is mistaken. Baidu actually rewards websites that are regularly updated: If something is happening on the homepage, Baidu sees this as a sign that the website is being worked on and is likely up to ...

AI chatbots are computer-controlled programs that use artificial intelligence to communicate with humans using natural language. They can learn and adapt to provide realistic and relevant responses to user queries.

Gemini: Google's answer to the AI ​​revolution
We begin with a journey through time ...

What tool do you use to discover unlinked brand mentions?

In Semrush, this is done via the Brand Monitoring app . However, access is limited in the free version.


With Google Alerts, you can easily receive notifications about mentions of your brand online. Sign in with your Google Account, enter ...

Facebook Creator Studio is a tool from Facebook, or rather, Meta, that allows users to manage their Facebook Pages. It offers a range of useful features that allow users to create, manage, and publish their content. With Creator Studio, users can manage all content on Facebook, including videos ...