Rich Data

For example, if the user found products in one segment interesting, the machine learning system can offer him similar products in another, which increases the likelihood of conversion.
Real-time ad placement optimization: Machine learning enables efficient budget allocation across platforms ...

Actively use data for targeting. Use data collected about users through analytics and on-site behavior to create personalized advertising offers. For example, machine learning algorithms can help determine which users are most likely to make a purchase and show them relevant ads.
Investing in multi ...

Additionally:
niche analysis
Step 6: Create a Unique Selling Proposition (USP)
How to do this?
USP is the foundation of your success, distinguishing you from your competitors. It should be clear to the client and quickly convey the benefits.
Actions:
Identify key customer pain points.
Compare your ...

Engagement: Interaction with content (likes, reposts, comments).
Tools: Google Analytics, CRM, marketing automation systems (e.g. HubSpot).
Analytics tips:
Set up goals in Google Analytics to track conversions.
Use dashboards for easy data analysis.
Step 8. Regularly review and adjust the plan
The ...

High ROI (return on investment)
According to a study by the Data & Marketing Association, email marketing has an average ROI of $36 for every dollar spent, making it one of the most cost-effective digital marketing tools.
Direct connection with the audience
Email allows you to build direct ...

Services like Mailchimp, GetResponse, or SendPulse allow you to automate sending emails and track the results of your campaigns.
Tip for Beginners: Use ready-made templates to get started.
3. Analytical tools
Google Analytics, Yandex.Metrica and SimilarWeb will help you track user behavior on your ...

Share infographics and visuals.
Example: Create an article listing the best SEO tools and other sites will be happy to link to your content as a source.
2. Guest posts
Guest blogging allows you to publish articles on third-party sites with a link back to your site. It is an effective way to attract ...

Example:
If the query looks like "where to order pizza near me", your site should be adapted to such keywords.
Fact: 27% of internet users use voice search monthly (according to Voice Search Trends Report).
How to implement:
Use semantic analysis to find keywords.
Update your content regularly by ...

Market capacity is an important term that is often used in marketing research and strategic planning. Understanding this concept can have a significant impact on the success of your business. In this article, we will take a detailed look at what market capacity is, how to measure it, and what ...

Operational consolidation . Operational consolidation involves combining processes and systems to make them more efficient. This may include supply chain optimization, cost reduction, and improved customer service.
Data and analytics . In today's world, data is one of the most valuable resources ...