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The performance of your company's website and blog posts is a good indicator of the relevance of the content that is made available to leads.

Therefore, ensure that posts maintain frequency and a high standard of quality and relevance to your marketing objectives.

It is this type of action that ...

How to leverage organic lead generation on Instagram
Organic lead generation on Instagram: get started now! More and more B2B companies are exploring Instagram as a tool to attract potential customers and close deals. But do you know how to ensure organic lead generation through the platform ...

Awareness-stage content to capture people at the beginning of the buying journey, such as a report or e-book, which can be accessed through a landing page with a form;
Consideration-stage content to spark interest in your business, such as case studies;
Decision-stage content, such as one-pagers and ...

Discover how your company should adapt its digital strategy
Coronavirus changes consumer habits: The widespread outbreak of the coronavirus , which causes the disease COVID-19, has become a global pandemic. Here at UP2Place Digital, we have been analyzing data and scenarios over the past few weeks ...

With COVID-19 spreading across the world, many countries have implemented home quarantines and closed workplaces and classrooms as a way to contain the disease.

As a result, a large number of people began to adopt home office as a viable option to ensure business continuity.

This situation is ...

Similarly, programmatic ads come with integrations, enabling advanced targeting options like location-based advertising, behavioral advertising, and in-store attribution.

With in-store attribution, audiences can be served ads after they visit a physical store location, as determined through mobile ...

By using prospecting correctly, your company has the chance to connect with potential customers and close deals – that’s why we’ve brought you 12 B2B prospecting tips in this article .

This way, you can strengthen your arsenal of strategies and flood your sales team’s pipeline with new ...

In general, marketing departments measure lead quantity when determining a successful lead generation campaign. Sales teams, on the other hand, focus on lead quality. Leads with a clear intent to buy your product have the finances and means to do so, and they meet the parameters set by your company ...

All these changes that society and the corporate environment have faced in recent times are reshaping the way we all – companies and individuals – do business today.

So adapting your company to this new moment can be easier and more effective if you apply the following tips.

Adopt a new discourse ...

The existence of laws that guarantee access to public information is a major step for any country interested in consolidating its democracy and improving public management. However, the participation of society is of utmost importance, even definitive, for the successful application of the ...