Tip 4: Provide clear error feedback!
Posted: Mon Jan 06, 2025 7:59 am
Provide help texts and use sublabels
Some questions need to be explained. Think of questions that ask for an explanation or fields that ask for privacy-sensitive information. For example, you can use help texts to provide a more extensive explanation. In addition, you can use a sublabel to reassure the respondent, for example: "Your email address is not visible to anyone". The sublabel can also serve to give an example of what you expect from the respondent. You then show an example of a value: ' name@company.nl ' or an example of the postcode "1111AA". See also the image below.
Sublabels
Sublabel for the “Email Address” field
Tip 3: Provide an action text on the action button and make the button stand out
A clear send button starts with the text on the action button. A commonly used text is "Send". But when you are going to order a product, the text "Order" is better. So it is about putting the actual action of the form on the button. Make sure you describe this as briefly as possible.
The shape and color of a button are also important. For example, use a different color for the button, compared to the landing page on which the form is located. This stands out and increases the conversion significantly.
Unfortunately, people sometimes make mistakes when filling out forms. Ensure that data is validated properly. This will remove errors. Did the respondent forget something or fill something in incorrectly? Then provide clear error feedback. This can be done, for example, by giving a message at the top of the form and/or marking the corresponding question. Below is an example of a form with error feedback on our site.
error message
Error messages are displayed below the question
Be friendly and specific with error messages. Never qatar phone data blame the respondent: “You made a mistake with this question, try again.” Be factual: “You entered an invalid email address.”
Tip 5: Last but not least: test your form well and get into the swing of things
Testing is always important. This also applies to forms. It prevents unnecessary (spelling) errors in the form or a form with multiple pages, for example, from not working (properly). Ask multiple colleagues to check the form and provide feedback.
When testing, it is important to empathize. How does the respondent view the form? When you want to request a brochure as a respondent, a standard contact form is not good enough. Because how do you know which brochures are available? When a form matches expectations, it becomes more pleasant for the respondent to fill it out and your chance of conversion is higher.
Conclusion
The average form is long, complicated and is 'misused' to obtain additional information for marketing purposes. Every respondent who has trouble filling out a form is expensive for an organization. Therefore, make sure your forms are short and clear to generate more conversion.
Some questions need to be explained. Think of questions that ask for an explanation or fields that ask for privacy-sensitive information. For example, you can use help texts to provide a more extensive explanation. In addition, you can use a sublabel to reassure the respondent, for example: "Your email address is not visible to anyone". The sublabel can also serve to give an example of what you expect from the respondent. You then show an example of a value: ' name@company.nl ' or an example of the postcode "1111AA". See also the image below.
Sublabels
Sublabel for the “Email Address” field
Tip 3: Provide an action text on the action button and make the button stand out
A clear send button starts with the text on the action button. A commonly used text is "Send". But when you are going to order a product, the text "Order" is better. So it is about putting the actual action of the form on the button. Make sure you describe this as briefly as possible.
The shape and color of a button are also important. For example, use a different color for the button, compared to the landing page on which the form is located. This stands out and increases the conversion significantly.
Unfortunately, people sometimes make mistakes when filling out forms. Ensure that data is validated properly. This will remove errors. Did the respondent forget something or fill something in incorrectly? Then provide clear error feedback. This can be done, for example, by giving a message at the top of the form and/or marking the corresponding question. Below is an example of a form with error feedback on our site.
error message
Error messages are displayed below the question
Be friendly and specific with error messages. Never qatar phone data blame the respondent: “You made a mistake with this question, try again.” Be factual: “You entered an invalid email address.”
Tip 5: Last but not least: test your form well and get into the swing of things
Testing is always important. This also applies to forms. It prevents unnecessary (spelling) errors in the form or a form with multiple pages, for example, from not working (properly). Ask multiple colleagues to check the form and provide feedback.
When testing, it is important to empathize. How does the respondent view the form? When you want to request a brochure as a respondent, a standard contact form is not good enough. Because how do you know which brochures are available? When a form matches expectations, it becomes more pleasant for the respondent to fill it out and your chance of conversion is higher.
Conclusion
The average form is long, complicated and is 'misused' to obtain additional information for marketing purposes. Every respondent who has trouble filling out a form is expensive for an organization. Therefore, make sure your forms are short and clear to generate more conversion.