The main image showed vehicles since the service helped customers get car loans.

[nishat@264]

Copy under the CTA button reassured customers – ‘This won’t affect your credit score.’

“The design also showcases our trustworthiness with prominent display of customer reviews and ratings from Trustpilot and Google,” said Philana Kwan, Associate Growth Marketer, Driva.

Creative Sample #4: Landing page Variant A

Creative Sample #4: Landing page Variant A
However, they realized this approach lacked a germany whatsapp resource compelling hook and differentiation that could immediately grab attention and convert users effectively.

AFTER: Adding a specific, differentiated offer (backed by an incentive)
The team recognized the need for a unique offer that could serve as a conversion catalyst. They created a landing page that focused on a price guarantee to increase trust, reduce the perceived anxiety for potential customers, and stand out from the competition.

The headline was ‘Best Price Promise!’ and the body copy offered a compelling incentive – a $300 fuel voucher – if the customer found a better rate for the same loan elsewhere.

They also changed the image from a generic image of cars to an image showing what the results of taking the conversion action (getting a free quote) looked like. The image showed a comparison of two quotes – ‘$590/mth over 3 years’ vs. ‘$640/mth over 4 years’ – and included a visual tag reaffirming the best price promise.

Copy under the CTA button reaffirmed the offer – ‘If we can't, you'll walk away with the voucher, obligation free!’