What do you think of the topics we covered in the second SEMrush Webstudy Marathon?

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It is essential, for example, to know in which time slots our target audience is online on social networks, which industries have the largest number of fans, which sectors generate the most engagement, how social channels are used. To establish what type of content to share on a certain market we must know the tastes of users in that country, the topics on which they are most sensitive, which psychological mechanisms generate sharing, etc...

Speaking of internationalization of SMM, in Europe there are interesting differences between one country and another . In Italy Facebook reigns supreme and Italian companies, who are aware of this, use this channel as the main means of communication with the customer. In Germany, among the Top Brands that we find on Facebook there are no hungary phone number German companies, and this can be a very interesting fact, because it indicates that German consumers are receptive to foreign brands. A peculiarity of the Spanish market is that contests and posts with a social background have great engagement.

Social Media Marketing: How to Set Up an International Strategy

It is important to analyze the most used social platforms in each country , to know how to set up our social media marketing strategy in that particular market.

From the statistics we note that in Germany, instant messaging channels, such as WhatsApp, are used much more than normal social networks. Why? Here comes the cultural peculiarity of a country: Germans care a lot about privacy and whoever intends to develop a social strategy in this country must absolutely take this into consideration.