What will change for companies?
Posted: Mon Jan 06, 2025 6:47 am
Big changes for companies were announced at the Facebook Developers Congress, which was held in recent days (April 12 and 13). The innovations presented, many of which had actually been rumored for quite some time, will determine profound changes in the next 10 years in the way customers and companies communicate. Zuckerberg presented a roadmap that aims at the progressive connection of everyone with everyone and in this future we will also find new rules of communication.
News: Facebook's roadmap for the next 10 years
Much, if not everything, will change. The Business-Customer approach, which has already been in favor of the latter for several years (we talk about it in this article), will be increasingly defined by the needs of the customer . Facebook is preparing for the advent of the Bot era , a new technology that will make the conversation between company and customer more fluid.
You should be able to exchange messages with companies just as you do with friends.
— Mark Zuckerberg, Facebook CEO
The new corporate communication will develop guatemala phone number on new channels: chat apps, Facebook Messenger and WhatsApp . Through Chat Bots, customers will be able to interact “directly” (if we can say so) with companies, asking for information, receiving notifications, checking data.
There are already experiments carried out in this direction by some instant messaging apps: it is already possible to send a message on Telegram and receive weather or traffic information and monitor a shipment. Another example is that of the airline KML which has already developed a chat bot that allows customers to receive information and notifications regarding a purchased flight.
But there are brands that have gone further, adding personality and, in a certain sense, humanity, to the bot:
H&M on Kik communicates with users by recommending outfits based on their indicated tastes.
News: Facebook's roadmap for the next 10 years
Much, if not everything, will change. The Business-Customer approach, which has already been in favor of the latter for several years (we talk about it in this article), will be increasingly defined by the needs of the customer . Facebook is preparing for the advent of the Bot era , a new technology that will make the conversation between company and customer more fluid.
You should be able to exchange messages with companies just as you do with friends.
— Mark Zuckerberg, Facebook CEO
The new corporate communication will develop guatemala phone number on new channels: chat apps, Facebook Messenger and WhatsApp . Through Chat Bots, customers will be able to interact “directly” (if we can say so) with companies, asking for information, receiving notifications, checking data.
There are already experiments carried out in this direction by some instant messaging apps: it is already possible to send a message on Telegram and receive weather or traffic information and monitor a shipment. Another example is that of the airline KML which has already developed a chat bot that allows customers to receive information and notifications regarding a purchased flight.
But there are brands that have gone further, adding personality and, in a certain sense, humanity, to the bot:
H&M on Kik communicates with users by recommending outfits based on their indicated tastes.