Remarket users of your YouTube video channel
Posted: Mon Jan 06, 2025 6:19 am
Few companies know that they can use remarketing within Google Adwords to reach the users of their YouTube videos. YouTube remarketing is suitable for companies that have videos that are suitable for potential bookers. Specifically for the travel industry, these could be videos about destinations, accommodation, excursions, etc. Below I will explain two strategies that can be used for YouTube remarketing.
You can re-present your message to users of your YouTube channel, who have watched videos, left a comment on the video, liked or shared the video or have just subscribed to your YouTube channel. You can create lists for each YouTube channel, if you have multiple YouTube channels you have to do this for each channel separately. Unfortunately, it is not possible to share these lists with each other. View this manual for creating lists . After that you can create the following lists, among others:
People who watched one of your videos;
People who took action on one of your videos (like/dislike, comment or share);
People who watched your video as a TrueView in-stream ad;
People who visited or subscribed to your nepal phone data YouTube channel.
2. Remarket to your website visitors using a YouTube video
For example, visitors to your website are interested in making a trip to Brazil, you can now remarket this via YouTube with a video about Brazil. Before you can remarket visitors to your website within YouTube, it is necessary that your Adwords account is linked to your YouTube account. If you have multiple YouTube channels, you can also link more than one account.
The discussed strategies that can be used for the travel industry use the Google Display Network, YouTube and Google Analytics Remarketing Lists. Read here what you need to adjust in the tracking before you can create remarketing lists in Google Analytics and how you can create custom combination lists in Google AdWords.
In short
Remarketing can be a successful tool that you can use to convert interested visitors or to encourage converted visitors to convert again. With the above strategies I have tried to provide more insight into the possibilities that remarketing offers for the travel industry (and perhaps other industries) and how you can use it. Of course I am also curious about how you use remarketing. Which remarketing ideas and strategies do you use.
You can re-present your message to users of your YouTube channel, who have watched videos, left a comment on the video, liked or shared the video or have just subscribed to your YouTube channel. You can create lists for each YouTube channel, if you have multiple YouTube channels you have to do this for each channel separately. Unfortunately, it is not possible to share these lists with each other. View this manual for creating lists . After that you can create the following lists, among others:
People who watched one of your videos;
People who took action on one of your videos (like/dislike, comment or share);
People who watched your video as a TrueView in-stream ad;
People who visited or subscribed to your nepal phone data YouTube channel.
2. Remarket to your website visitors using a YouTube video
For example, visitors to your website are interested in making a trip to Brazil, you can now remarket this via YouTube with a video about Brazil. Before you can remarket visitors to your website within YouTube, it is necessary that your Adwords account is linked to your YouTube account. If you have multiple YouTube channels, you can also link more than one account.
The discussed strategies that can be used for the travel industry use the Google Display Network, YouTube and Google Analytics Remarketing Lists. Read here what you need to adjust in the tracking before you can create remarketing lists in Google Analytics and how you can create custom combination lists in Google AdWords.
In short
Remarketing can be a successful tool that you can use to convert interested visitors or to encourage converted visitors to convert again. With the above strategies I have tried to provide more insight into the possibilities that remarketing offers for the travel industry (and perhaps other industries) and how you can use it. Of course I am also curious about how you use remarketing. Which remarketing ideas and strategies do you use.