Why and how to use Facebook Conversions?
Posted: Mon Jan 06, 2025 5:43 am
You use Facebook Conversions to evaluate how often a certain action was performed via your ads. Once you have set up Facebook Conversions on your website or app, you can not only analyze it, but also optimize your campaigns and set up remarketing audiences.
Analytics: Facebook Conversions lets you track what actions users take after clicking on your ad in your ad reports in Ads Manager. This helps you allocate more budget to the right ads and create new variations of that same successful ad.
Optimization: Every campaign goes through a so-called learning phase . The algorithm learns which people are most likely to perform the desired action, such as a purchase. As soon as Facebook portugal whatsapp resource conversions are set up, the learning phase of a conversion campaign can be completed. You will then benefit from better performance in the future.
Target groups: You can create remarketing target groups using so-called custom audiences . When creating them in the target groups area, you can also select a Facebook conversion. The custom audience then includes all the people who triggered the Facebook conversion. This gives you the opportunity to specifically address people several times in a row in the future.
One more addition: Please pay attention to the logic of the attribution settings for Facebook conversions. This is because these have a direct influence on the number of Facebook conversions in your reporting. With an attribution setting, you specify what a user has to do for the conversion to appear in the reporting. An explanation:
For example, there is the attribution setting "Click 7 Days". When this is filled in, the conversion will be attributed to your ads if the person clicked on the ad and completed the conversion such as a purchase within 7 days. For example, with the attribution "View 14 Days", the conversion will be attributed if the person only saw the ad and then performed the action within 14 days.
Analytics: Facebook Conversions lets you track what actions users take after clicking on your ad in your ad reports in Ads Manager. This helps you allocate more budget to the right ads and create new variations of that same successful ad.
Optimization: Every campaign goes through a so-called learning phase . The algorithm learns which people are most likely to perform the desired action, such as a purchase. As soon as Facebook portugal whatsapp resource conversions are set up, the learning phase of a conversion campaign can be completed. You will then benefit from better performance in the future.
Target groups: You can create remarketing target groups using so-called custom audiences . When creating them in the target groups area, you can also select a Facebook conversion. The custom audience then includes all the people who triggered the Facebook conversion. This gives you the opportunity to specifically address people several times in a row in the future.
One more addition: Please pay attention to the logic of the attribution settings for Facebook conversions. This is because these have a direct influence on the number of Facebook conversions in your reporting. With an attribution setting, you specify what a user has to do for the conversion to appear in the reporting. An explanation:
For example, there is the attribution setting "Click 7 Days". When this is filled in, the conversion will be attributed to your ads if the person clicked on the ad and completed the conversion such as a purchase within 7 days. For example, with the attribution "View 14 Days", the conversion will be attributed if the person only saw the ad and then performed the action within 14 days.