content strategy handbook
Posted: Mon Jan 06, 2025 5:08 am
From theory to practice
In addition to the expert cases, the book is full of practical examples and research. This is a nice collection of examples as they can be found on the internet. Often they are infographics or well-found images. The author has clearly spent a lot of time finding these examples. Anyone who has ever attended a lecture by Petersen knows that his style is a bit messy. His sheets are full of clippings and screenshots. With his story added to it, this is very amusing. The images in the book are more or less pasted between the texts in the same way. These are also often images with a low resolution. Despite the fact that the images often hit the nail on the head in terms of content, this comes across as somewhat restless.
Chapter 8 briefly reviews all the essential steps needed to build the content strategy plan.
Extras: website & Twitter account
The manual is more than just a book. japan phone data Each text contains a reference to the website . This contains many more related practical examples. Almost every section has its own link on the website, which you can easily find using the numbers listed in the book. This is not only very original, but also enlightening. The example of a TV commercial, for example, is much more powerful if you can watch it directly on YouTube as a reader.
The book also has its own Twitter account . This is clearly given a lot of attention. The timeline is full of good examples to complement the book. Readers are motivated to enter into the discussion using the hashtag #HCS. Every tweet posted can expect a response in a short time. The book also has its own Pinterest account.
Indispensable for every marketer
The Handbook Content Strategy is a clear book that builds a concrete bridge from theory to practice. The diagrams and lists provide clarity. There may be a few too many rows here and there. In a second edition, the grammar should be looked at carefully. Also, some sentences are written a little too much in colloquial language. The book is good in terms of content and indispensable for every marketer who is involved with content or advises others.
In addition to the expert cases, the book is full of practical examples and research. This is a nice collection of examples as they can be found on the internet. Often they are infographics or well-found images. The author has clearly spent a lot of time finding these examples. Anyone who has ever attended a lecture by Petersen knows that his style is a bit messy. His sheets are full of clippings and screenshots. With his story added to it, this is very amusing. The images in the book are more or less pasted between the texts in the same way. These are also often images with a low resolution. Despite the fact that the images often hit the nail on the head in terms of content, this comes across as somewhat restless.
Chapter 8 briefly reviews all the essential steps needed to build the content strategy plan.
Extras: website & Twitter account
The manual is more than just a book. japan phone data Each text contains a reference to the website . This contains many more related practical examples. Almost every section has its own link on the website, which you can easily find using the numbers listed in the book. This is not only very original, but also enlightening. The example of a TV commercial, for example, is much more powerful if you can watch it directly on YouTube as a reader.
The book also has its own Twitter account . This is clearly given a lot of attention. The timeline is full of good examples to complement the book. Readers are motivated to enter into the discussion using the hashtag #HCS. Every tweet posted can expect a response in a short time. The book also has its own Pinterest account.
Indispensable for every marketer
The Handbook Content Strategy is a clear book that builds a concrete bridge from theory to practice. The diagrams and lists provide clarity. There may be a few too many rows here and there. In a second edition, the grammar should be looked at carefully. Also, some sentences are written a little too much in colloquial language. The book is good in terms of content and indispensable for every marketer who is involved with content or advises others.