See it as the logical next step
Posted: Mon Jan 06, 2025 5:03 am
Offline-to-online remarketing
If Google were to process the search behavior and viewed advertisements of Google Glass users in the Adwords dataset, it would be possible to apply a remarketing strategy to this. Potential customers who have already seen a billboard and are now looking for the product in question online are extra interesting. Offer this user the same advertisements online as offline, in order to create a preference for the desired product. This is an excellent example of the interaction between offline and online marketing.
Electronic devices
Live offer
A more direct way to respond to what the user sees is to adapt the message on the digital screen to the advertisements that are visible in the environment. Ideally, this would mean that if a Google Glass user sees an advertisement for a product and has a positive reaction to it, advertisements for that product would immediately appear on all screens within reach. The smartphone, the tablet, the computer and even the television are all media that are allowed to be advertised on.
The user would be one step closer to visiting the website if this site were offered directly, or 'live', to his or her devices after a positive impression.
Outdoor people
This may be far-fetched, but if Google jamaica phone data distinguishes between offline and online, its gaze tracking system could also distinguish between ads that are outside and ads that we mainly consume inside. Billboards, bus shelter posters and posters will mostly be viewed outside. In this way, it would theoretically be possible to distinguish between people who mainly use their Google Glass outside and are outside a lot, and people who mainly see online ads.
In combination with location tags, Google could supplement its audience targeting with target groups such as 'people outside in the Amsterdam region'. Some products or services are especially interesting for people with an active lifestyle.
Harnessing the potential of the 'gaze'
The above ideas are just a few representations of what could be possible with gaze tracking . If Google ever implements this system, it is especially important to exploit the potential of the ' gaze '. In this, Google Glass is fundamentally different from, for example, the smartphone.
What ideas come to mind if you, as an advertiser, were given access to multimedia user (re)actions.
If Google were to process the search behavior and viewed advertisements of Google Glass users in the Adwords dataset, it would be possible to apply a remarketing strategy to this. Potential customers who have already seen a billboard and are now looking for the product in question online are extra interesting. Offer this user the same advertisements online as offline, in order to create a preference for the desired product. This is an excellent example of the interaction between offline and online marketing.
Electronic devices
Live offer
A more direct way to respond to what the user sees is to adapt the message on the digital screen to the advertisements that are visible in the environment. Ideally, this would mean that if a Google Glass user sees an advertisement for a product and has a positive reaction to it, advertisements for that product would immediately appear on all screens within reach. The smartphone, the tablet, the computer and even the television are all media that are allowed to be advertised on.
The user would be one step closer to visiting the website if this site were offered directly, or 'live', to his or her devices after a positive impression.
Outdoor people
This may be far-fetched, but if Google jamaica phone data distinguishes between offline and online, its gaze tracking system could also distinguish between ads that are outside and ads that we mainly consume inside. Billboards, bus shelter posters and posters will mostly be viewed outside. In this way, it would theoretically be possible to distinguish between people who mainly use their Google Glass outside and are outside a lot, and people who mainly see online ads.
In combination with location tags, Google could supplement its audience targeting with target groups such as 'people outside in the Amsterdam region'. Some products or services are especially interesting for people with an active lifestyle.
Harnessing the potential of the 'gaze'
The above ideas are just a few representations of what could be possible with gaze tracking . If Google ever implements this system, it is especially important to exploit the potential of the ' gaze '. In this, Google Glass is fundamentally different from, for example, the smartphone.
What ideas come to mind if you, as an advertiser, were given access to multimedia user (re)actions.