Coca-Cola translates its brand values into images, uses branding and speaks the language
Posted: Mon Jan 06, 2025 4:59 am
How do others do it?
This is clearly visible in the Tumblr account of Coca-Cola , which translates the brand values (refresh, inspire, delight) into images instead of text. Coca-Cola not only posts messages that are relevant to the drink, but also to the target group. MTV also presents itself in an accessible and creative way with humor, references to pop culture and other types of content that provokes an emotion and is attractive to share. Disney can draw on a gigantic catalog of photos, animations and videos for its Tumblr profile and makes grateful use of it. With relevant accompanying texts, the channel appeals to the target group and users are encouraged to reblog.
Coca-Cola translates its brand values into images, uses branding and speaks the language of the target group.
Let's get started!
So big brands have already put their trust in ivory coast phone data Tumblr: now it's the turn of Dutch brands to show their innovative side! With over 73 million users and over 18 billion page views per month, the platform is hard to ignore. For brands that are getting started with Tumblr, I have ten tips:
Consider whether Tumblr aligns with your organization's goals and audiences: 65% of users are under 35.
Develop a social story that translates your brand values into human qualities.
Ensure a consistent posting strategy, with a good balance between self-created and curated content.
Post engaging content: Posts that don’t provoke emotion or reaction will often not work.
Engage your target group with (moving) images: high-quality photos ensure the most engagement.
Provide content with relevant tags and subtle branding.
Ask followers sincere questions to spark dialogue.
Incorporate your branding into your Tumblr profile so it blends in with other company channels.
Link to other social media channels to promote mutual traffic.
Know the limitations of the channel: for example, brand pages are no different in design from personal accounts and engagement can only be measured in reblogs and likes.
This is clearly visible in the Tumblr account of Coca-Cola , which translates the brand values (refresh, inspire, delight) into images instead of text. Coca-Cola not only posts messages that are relevant to the drink, but also to the target group. MTV also presents itself in an accessible and creative way with humor, references to pop culture and other types of content that provokes an emotion and is attractive to share. Disney can draw on a gigantic catalog of photos, animations and videos for its Tumblr profile and makes grateful use of it. With relevant accompanying texts, the channel appeals to the target group and users are encouraged to reblog.
Coca-Cola translates its brand values into images, uses branding and speaks the language of the target group.
Let's get started!
So big brands have already put their trust in ivory coast phone data Tumblr: now it's the turn of Dutch brands to show their innovative side! With over 73 million users and over 18 billion page views per month, the platform is hard to ignore. For brands that are getting started with Tumblr, I have ten tips:
Consider whether Tumblr aligns with your organization's goals and audiences: 65% of users are under 35.
Develop a social story that translates your brand values into human qualities.
Ensure a consistent posting strategy, with a good balance between self-created and curated content.
Post engaging content: Posts that don’t provoke emotion or reaction will often not work.
Engage your target group with (moving) images: high-quality photos ensure the most engagement.
Provide content with relevant tags and subtle branding.
Ask followers sincere questions to spark dialogue.
Incorporate your branding into your Tumblr profile so it blends in with other company channels.
Link to other social media channels to promote mutual traffic.
Know the limitations of the channel: for example, brand pages are no different in design from personal accounts and engagement can only be measured in reblogs and likes.