Why is an SMS strategy essential?
Posted: Mon Jan 06, 2025 4:34 am
Having an omnichannel strategy that includes SMS is now a must. SMS marketing campaigns are quite different from other marketing methods. The most important thing to know is that SMS marketing has a 98% open rate , 90% of which are read within 3 minutes, which puts it well above other more traditional methods of targeting subscribers. Before you start Marketers usually take the time to consider any negative impact on the way they reach their target market. This is because consumers are very critical of spamming and no organization wants its name associated with marketing spam. We receive a large number of marketing communications on a daily basis, through different channels.
It is easy to get overwhelmed and your campaign can end up getting lost. This is the main reason why email marketing campaigns are 4 times less successful than SMS marketing campaigns. SMS marketing feedback indicates that recipients prefer it over any other method of communication . Statistics show that 77% of consumers agree to receive coupons uae telegram database or be notified of offers and sales. 66% even said they redeemed a special offer via SMS within 7 days of receiving it. Perhaps this is why 64% of consumers believe that businesses should contact them more often through SMS marketing messages. We know that these statistics reflect the evolution of communication in recent years.
Overall, people have little time to talk on the phone, have no time for long emails, and do not prioritize the messages that arrive in their inbox. Why would they? All the important stuff is on their smartphones. Boost your subscriber list Start growing your subscriber list quickly . Take a multi-pronged approach to inviting customers, subscribers, and potential leads to join your SMS database. Many people are hesitant about following gyms on social media. I say hesitantly because signing up for a gym can feel like a big commitment that can be difficult to follow through on. Use social media channels like Instagram and Facebook to promote SMS signups.
If you’re currently using email marketing, send SMS invites through that channel as well. Alert existing customers at signup or through posters and offer a reward to everyone who signs up. Gym members are often incentivized by: Discount codes Free gifts (goodies, branded merchandise, etc.). Free trial lessons Priority booking Good for inviting a friend Free Fitness Advice Launch your campaign It's the beginning of March, and for many, fitness will be at the forefront of their minds to get ready for summer. New year, new start, new you. Every year we reset, and for gyms, January-March is the most crucial time of the year. The problem is, every gym is doing it at the same time. SMS marketing can help you differentiate your gym and reach more people. What should you include in your SMS campaign?
It is easy to get overwhelmed and your campaign can end up getting lost. This is the main reason why email marketing campaigns are 4 times less successful than SMS marketing campaigns. SMS marketing feedback indicates that recipients prefer it over any other method of communication . Statistics show that 77% of consumers agree to receive coupons uae telegram database or be notified of offers and sales. 66% even said they redeemed a special offer via SMS within 7 days of receiving it. Perhaps this is why 64% of consumers believe that businesses should contact them more often through SMS marketing messages. We know that these statistics reflect the evolution of communication in recent years.
Overall, people have little time to talk on the phone, have no time for long emails, and do not prioritize the messages that arrive in their inbox. Why would they? All the important stuff is on their smartphones. Boost your subscriber list Start growing your subscriber list quickly . Take a multi-pronged approach to inviting customers, subscribers, and potential leads to join your SMS database. Many people are hesitant about following gyms on social media. I say hesitantly because signing up for a gym can feel like a big commitment that can be difficult to follow through on. Use social media channels like Instagram and Facebook to promote SMS signups.
If you’re currently using email marketing, send SMS invites through that channel as well. Alert existing customers at signup or through posters and offer a reward to everyone who signs up. Gym members are often incentivized by: Discount codes Free gifts (goodies, branded merchandise, etc.). Free trial lessons Priority booking Good for inviting a friend Free Fitness Advice Launch your campaign It's the beginning of March, and for many, fitness will be at the forefront of their minds to get ready for summer. New year, new start, new you. Every year we reset, and for gyms, January-March is the most crucial time of the year. The problem is, every gym is doing it at the same time. SMS marketing can help you differentiate your gym and reach more people. What should you include in your SMS campaign?