Backlink Gap Tool Insights Report

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Backlink Gap Tool
This generates a report showing who is linking to your competitors but not to you .


It is beneficial to get links from sites that have not yet linked to you, especially if they operate within or near your niche.

Seeing that they have linked to competitors is a good indication that there is some overlap in your audiences. And that they have a proven track record of linking to content like yours.

Additionally, replicating your canada phone number database competitors' links helps prevent them from gaining a competitive advantage over you.

Even if a site links to one or more competitors, check their site to make sure your content is up to par. Don't waste your outreach efforts on a website that ultimately won't be interested in what you have to offer.

Don't Let Your Link Baiting Efforts Go to Waste
Track the progress of your link bait campaigns to really see what's working and what's not.

Some key metrics to track are

Backlink growth
Referral traffic
You can track them in Google Analytics as well as in Semrush's Backlink Audit .

To start using the tool, follow the setup steps and then click " Start Backlink Audit ."

Backlink Audit Settings Page
When the audit is complete, you'll get a report that includes referring domains (who links to you) and what backlinks your site has earned.

External Link Audit General Report
If you switch to the “ Audit ” tab, you can see a complete breakdown of your backlinks. Including the URLs that link to you, what anchor text they use, and what page they link to.

Here you will also find the Authority Score and Toxicity Score of the referring domain. These are Semrush metrics that measure the reputation and quality of a site.

Backlink Audit "Audit" Tab
This helps you understand what content is attracting high-quality links versus low-quality ones.

Use this information to double down on the types of content and outreach strategies that work in your favor. And continue to build relationships with authority websites in your niche.

Note: You can also use the tool to clean up your backlink profile if you have a high Toxicity Score.

Use the tool with Google Search Console and Google Analytics to gain even more insight into which pages are attracting links. By constantly analyzing your strategy—replicating what works and changing what doesn’t—link baiting can continually raise your site’s authority and increase your traffic.