Grey roads and SMS: 6 reasons your marketing campaigns
Posted: Mon Jan 06, 2025 4:09 am
Poor quality SMS routes that are not allowed by mobile operators are called grey routes . Unlike direct or white routes, grey routes route SMS messages through third countries instead of directly through national networks. This is a way to bypass interconnection fees charged by operators. However, a third country is a country that is not bound by the General Data Protection Regulation (GDPR). Here are 6 good reasons to ban this type of routing. SMS and gray roads What is a gray road?
If a carrier is offering you a rate for sending your SMS messages that seems too low to be true, it's probably because they're using gray routes . This involves sending SMS messages via SIM cards . SIM farms pool SIM cards together and connect them via modem to computer servers to create a bulk messaging service. Using a grey route is a practice that consists of sending SMS messages via the networks of another country (while roaming) in order to benefit from lower rates than those of the destination country. The risks of using grey roads What’s wrong with using gray routes for bulk SMS ?
Well, the consequences are receiving a service that’s as bad as the one you paid for, or even worse. Here are at least 6 reasons why using gray routes can ruin your SMS campaigns: 1/ Delays 2/ No delivery report 3/ Alphanumeric senders not available 4/ Risks related to information security 5/ Special characters not supported 6/ Problems with concatenated colombia phone number data messages Legality and gray roads Regarding legality and compliance, grey routes are contractually prohibited by mobile phone operators. According to the MMAF (Mobile Marketing Association France), they are not compliant. In addition, they are not compatible with the data protection requirements of the GDPR (General Data Protection Regulation).
This is why the use of grey routes, which includes sending bulk SMS messages via SIM cards , is now closely monitored by ARCEP (the French Electronic Communications and Postal Regulatory Authority). A firewall is used to track and identify SIM farms. Grey routes are therefore a controversial practice in the field of mobile communications. Their use can lead to compliance issues, but also security issues.
With competitive prices, our various services allow you to send SMS messages easily and quickly. Whether it's to send an appointment reminder text message, a verification code or an SMS for contract renewal, our tools are wise and reliable choices. We make security a key element. Our online platform and SMS API allow you to send messages in the safest way possible. In addition, you benefit from advanced tracking tools to be able to follow your SMS campaign. Choosing SMS Envoi services means opting for a solution adapted to the current needs of businesses and consumers. If you want to learn more about gray roads and SMS , download our free eBook:
If a carrier is offering you a rate for sending your SMS messages that seems too low to be true, it's probably because they're using gray routes . This involves sending SMS messages via SIM cards . SIM farms pool SIM cards together and connect them via modem to computer servers to create a bulk messaging service. Using a grey route is a practice that consists of sending SMS messages via the networks of another country (while roaming) in order to benefit from lower rates than those of the destination country. The risks of using grey roads What’s wrong with using gray routes for bulk SMS ?
Well, the consequences are receiving a service that’s as bad as the one you paid for, or even worse. Here are at least 6 reasons why using gray routes can ruin your SMS campaigns: 1/ Delays 2/ No delivery report 3/ Alphanumeric senders not available 4/ Risks related to information security 5/ Special characters not supported 6/ Problems with concatenated colombia phone number data messages Legality and gray roads Regarding legality and compliance, grey routes are contractually prohibited by mobile phone operators. According to the MMAF (Mobile Marketing Association France), they are not compliant. In addition, they are not compatible with the data protection requirements of the GDPR (General Data Protection Regulation).
This is why the use of grey routes, which includes sending bulk SMS messages via SIM cards , is now closely monitored by ARCEP (the French Electronic Communications and Postal Regulatory Authority). A firewall is used to track and identify SIM farms. Grey routes are therefore a controversial practice in the field of mobile communications. Their use can lead to compliance issues, but also security issues.
With competitive prices, our various services allow you to send SMS messages easily and quickly. Whether it's to send an appointment reminder text message, a verification code or an SMS for contract renewal, our tools are wise and reliable choices. We make security a key element. Our online platform and SMS API allow you to send messages in the safest way possible. In addition, you benefit from advanced tracking tools to be able to follow your SMS campaign. Choosing SMS Envoi services means opting for a solution adapted to the current needs of businesses and consumers. If you want to learn more about gray roads and SMS , download our free eBook: