Consumers give very little credibility to influencers
Posted: Mon Jan 06, 2025 4:05 am
Micro-influencers are somewhat better off (but not by much). 26% of micro-influencers never believe in the authenticity of the products and services they promote. And 16% do so very rarely.
On the other hand, 51% of consumers do not believe that mega-influencers who are armed with more than a million followers can adequately understand their followers or see namibia phone number data themselves reflected in the galloping costs of living faced by the rest of us.
It is also worth noting that only 7% of consumers place maximum value on content from influencers focused on an inspirational lifestyle.
The study suggests that brands should tread carefully when it comes to hooking up with certain influencers if they really want to get a return on their investment in influencer marketing . Because to achieve success in this discipline, reach and buzz are not as important as authenticity and empathy.
The results of Emplifi's research are in line with those of another recent Nielsen report , which found that consumer trust in influencers wanes as they age.
On the other hand, 51% of consumers do not believe that mega-influencers who are armed with more than a million followers can adequately understand their followers or see namibia phone number data themselves reflected in the galloping costs of living faced by the rest of us.
It is also worth noting that only 7% of consumers place maximum value on content from influencers focused on an inspirational lifestyle.
The study suggests that brands should tread carefully when it comes to hooking up with certain influencers if they really want to get a return on their investment in influencer marketing . Because to achieve success in this discipline, reach and buzz are not as important as authenticity and empathy.
The results of Emplifi's research are in line with those of another recent Nielsen report , which found that consumer trust in influencers wanes as they age.