How to improve your website conversion? CRO strategies and the main advantages of applying them
Posted: Mon Jan 06, 2025 3:26 am
One of the main indicators of the success of a product or service is the conversion rate, and marketing professionals have sought various strategies to improve website or e-commerce conversion with the aim of achieving goals and maximizing sales.
In this article, we will clearly understand how to work with strategies to improve conversion on digital platforms and how CRO (Conversion Rate Optimization) techniques can be applied.
In this article you will see:
What is CRO
How to calculate a website's conversion rate?
What is the formula to calculate the conversion rate?
What are the benefits of applying CRO techniques?
Advantages that the CRO technique provides to your business
How can I improve my website conversion?
When should I apply CRO techniques to my website?
What are the next steps to improve your website conversion?
What is CRO?
CRO stands for Conversion Rate Optimization. Conversion optimization, which aims to increase the conversion rate of your website or e-commerce, works through a mechanism that aims at optimizations. CRO focuses efforts on getting the maximum percentage of visitors to your website to perform a certain action, which depending on your objective can be characterized by these examples:
Registration Completion
Product Purchase
Click on the “Contact Us” button
Download an eBook
Click on the “View Offer” button
Subscribe to the blog
Newsletter signup
How to calculate a website's conversion rate?
This type of question is very common among marketing professionals or entrepreneurs who need to reach sales targets for digital businesses. The calculation may vary depending on honduras phone number data the context, but in most cases, to find the conversion rate, the basis for calculation is to divide the total number of conversions on the website by the total number of visits received in the same period and multiply by 100. The result will be the conversion rate, which can be defined as good or bad based on a historical average or compared to the target established for that period, campaign, or specific action.
What is the formula to calculate the conversion rate?
Conversion Rate Formula: Total Conversions / Total Visits x 100 = Conversion Rate
Example: 20 / 200 x 100 = 10% This information, which makes up the calculation of the conversion rate, must be collected through Google Analytics, and thus be monitored regularly for decision making.
What are the benefits of applying CRO techniques?
It may seem complex, but CRO brings many benefits to companies that need to increase or improve the conversion rate of their website or e-commerce. Basically, the concept is to make the product purchase process, or any type of user action, more efficient. By working correctly with this type of optimization, you can make your website content highly adapted to customers and thus increase the chance of the visitor converting and consequently improve your website's conversion numbers. We know that online shopping has grown every year. According to data from emarketer , in 2021, online sales grew 18.8% (compared to 2020), reaching the $4.9 trillion mark. The countries that showed the highest growth (at least 26%) were India, Brazil, Russia, and Argentina. By 2025, it is estimated that 24.5% of retail sales worldwide will be online.
Emarketer source chart shows global retail e-commerce sales from 2019 to 2025
Emarketer source chart showing e-commerce retail sales in Brazil from 2019 to 2025
Advantages that the CRO technique provides to your business
Maximize ROI
Analysis of your customers' behavior and needs
Boosts positioning on Google results pages
Competitive advantage over competitors
Increased conversion, CRO aims to facilitate the purchasing process on the website
How can I improve my website conversion?
The techniques adopted in CRO strategies aim to increase conversion or engagement according to your business's digital objectives. We know that retaining the user's attention is a very important challenge, and it is even more difficult to convert this attention into sales or activities that belong to the final stage of the user's journey. And to optimize the conversion stage or increase current results, some techniques can be applied, below we will list some of them.
In this article, we will clearly understand how to work with strategies to improve conversion on digital platforms and how CRO (Conversion Rate Optimization) techniques can be applied.
In this article you will see:
What is CRO
How to calculate a website's conversion rate?
What is the formula to calculate the conversion rate?
What are the benefits of applying CRO techniques?
Advantages that the CRO technique provides to your business
How can I improve my website conversion?
When should I apply CRO techniques to my website?
What are the next steps to improve your website conversion?
What is CRO?
CRO stands for Conversion Rate Optimization. Conversion optimization, which aims to increase the conversion rate of your website or e-commerce, works through a mechanism that aims at optimizations. CRO focuses efforts on getting the maximum percentage of visitors to your website to perform a certain action, which depending on your objective can be characterized by these examples:
Registration Completion
Product Purchase
Click on the “Contact Us” button
Download an eBook
Click on the “View Offer” button
Subscribe to the blog
Newsletter signup
How to calculate a website's conversion rate?
This type of question is very common among marketing professionals or entrepreneurs who need to reach sales targets for digital businesses. The calculation may vary depending on honduras phone number data the context, but in most cases, to find the conversion rate, the basis for calculation is to divide the total number of conversions on the website by the total number of visits received in the same period and multiply by 100. The result will be the conversion rate, which can be defined as good or bad based on a historical average or compared to the target established for that period, campaign, or specific action.
What is the formula to calculate the conversion rate?
Conversion Rate Formula: Total Conversions / Total Visits x 100 = Conversion Rate
Example: 20 / 200 x 100 = 10% This information, which makes up the calculation of the conversion rate, must be collected through Google Analytics, and thus be monitored regularly for decision making.
What are the benefits of applying CRO techniques?
It may seem complex, but CRO brings many benefits to companies that need to increase or improve the conversion rate of their website or e-commerce. Basically, the concept is to make the product purchase process, or any type of user action, more efficient. By working correctly with this type of optimization, you can make your website content highly adapted to customers and thus increase the chance of the visitor converting and consequently improve your website's conversion numbers. We know that online shopping has grown every year. According to data from emarketer , in 2021, online sales grew 18.8% (compared to 2020), reaching the $4.9 trillion mark. The countries that showed the highest growth (at least 26%) were India, Brazil, Russia, and Argentina. By 2025, it is estimated that 24.5% of retail sales worldwide will be online.
Emarketer source chart shows global retail e-commerce sales from 2019 to 2025
Emarketer source chart showing e-commerce retail sales in Brazil from 2019 to 2025
Advantages that the CRO technique provides to your business
Maximize ROI
Analysis of your customers' behavior and needs
Boosts positioning on Google results pages
Competitive advantage over competitors
Increased conversion, CRO aims to facilitate the purchasing process on the website
How can I improve my website conversion?
The techniques adopted in CRO strategies aim to increase conversion or engagement according to your business's digital objectives. We know that retaining the user's attention is a very important challenge, and it is even more difficult to convert this attention into sales or activities that belong to the final stage of the user's journey. And to optimize the conversion stage or increase current results, some techniques can be applied, below we will list some of them.