Explanation of GA4 Pageview Event Parameters
Posted: Mon Jan 06, 2025 3:25 am
You may be getting a high number of page views. But if those page views aren’t leading to engagement with your content or conversions (like sales or email signups), it could be a sign of deeper issues with your content or website.
Further reading : Conversion Rate Optimization: 9 Tactics That Work.
Every time your website receives a page view, Google Analytics also collects additional information about that interaction. This is called event parameters.
They provide “valuable context and detail about the interaction,” according to Google .
GA4 collects these parameters from the page_view event:
page_location (the URL of the page)
page_referrer (the URL of the page the user was previously on)
These parameters are important because they provide additional information about the visitor's experience on your site.
Before we get into the details of finding pageview data in GA4, we need to understand a few other metrics.
GA4 Views vs. Sessions vs. Users
Views, sessions, and users all correspond to different metrics in Google Analytics 4:
Views : The sum of pages and screens your users have turkey telegram data seen (a screen view is the same as a page view - just for apps, rather than web pages). It includes repeat views of a page or screen.
Sessions : The period of time a user interacts with your website (or app). It starts from the moment a visitor opens your website and ends after 30 minutes of inactivity.
Users : A person who has visited your website or app. In GA4, the primary user metric is “Active Users.” These are users who have had an engaged session. An engaged session lasts at least 10 seconds or includes at least one conversion event, or at least two screen/pageviews.
Further reading : 12 Key Google Analytics Metrics to Track
Universal Analytics Pageviews vs. GA4 Views
There are many differences between Universal Analytics (UA) and Google Analytics 4. But the measurement of page views has remained largely the same.
Further reading : Conversion Rate Optimization: 9 Tactics That Work.
Every time your website receives a page view, Google Analytics also collects additional information about that interaction. This is called event parameters.
They provide “valuable context and detail about the interaction,” according to Google .
GA4 collects these parameters from the page_view event:
page_location (the URL of the page)
page_referrer (the URL of the page the user was previously on)
These parameters are important because they provide additional information about the visitor's experience on your site.
Before we get into the details of finding pageview data in GA4, we need to understand a few other metrics.
GA4 Views vs. Sessions vs. Users
Views, sessions, and users all correspond to different metrics in Google Analytics 4:
Views : The sum of pages and screens your users have turkey telegram data seen (a screen view is the same as a page view - just for apps, rather than web pages). It includes repeat views of a page or screen.
Sessions : The period of time a user interacts with your website (or app). It starts from the moment a visitor opens your website and ends after 30 minutes of inactivity.
Users : A person who has visited your website or app. In GA4, the primary user metric is “Active Users.” These are users who have had an engaged session. An engaged session lasts at least 10 seconds or includes at least one conversion event, or at least two screen/pageviews.
Further reading : 12 Key Google Analytics Metrics to Track
Universal Analytics Pageviews vs. GA4 Views
There are many differences between Universal Analytics (UA) and Google Analytics 4. But the measurement of page views has remained largely the same.