keywords became the way to get noticed. At first, this was accomplished through keyword stuffing (trying to fit the same keyword into your content as many times as possible), but as search engine algorithms became more refined, keyword strategy changed to developing content around long-tail keywords that contribute to your overall content marketing strategy.
When the quality of content began to matter more than the number of keyword uses, link-building came into play by helping to establish credibility in the eyes of search engines. If relevant, high-quality domains link to yours, your website’s authority can also increase.
Email
Bringing a prospect to your website doesn’t mean they’re ready mom database to become a customer. Email became an essential tool to forge relationships and nurture prospects into clients. It allowed more direct, targeted marketing efforts to occur and opened the potential for additional interactions.
Video
Youtube was one of the original social media networks and provided one of the earlier opportunities for user-generated content. Making online video creation and hosting more accessible content opened up new avenues for storytelling in B2B content marketing strategies.
Social Media
Social media has boomed in the past decade and is continuing to change and evolve. Maintaining a social media presence is now a necessity for businesses and, when used correctly, social media can help humanize your company while simultaneously establishing credibility.
Additionally, social media provides new opportunities for B2B marketers to connect with potential customers to add the most value. Platforms like Facebook, Instagram and LinkedIn can help a company provide thought leadership through their content, and employees can also help establish a brand, so clients can connect with both the product or service offering and the culture that brings that offer into existence.
- Board index
- All times are UTC
- Delete cookies
- Contact us