6 reasons that prove why email marketing is a good alternative for advertising

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There is much debate about the effectiveness of sending marketing emails in digital campaigns. Although this is a market topic, the fact is that statistics prove that investing in this practice is a good way to build relationships, communicate with and convert your consumer base. See the reasons that make email marketing a good alternative for advertising:

Interaction with the contact base
Who doesn't like to know the latest news from brands they consume and trust? By sending marketing emails to your contact base, you can interact with consumers and show them the latest additions to your product and service portfolio.

Contact segmentation and personalization
The reach of email marketing, that is, the possibility of reaching many contacts at the same time, is fantastic. When you have a list of consumers interested in following the brand's news, the segmentation france phone number data and personalization of the database come into play. Since, with customer data, there is nothing better than segmenting contacts by interests, location they are part of, product or service they use, average purchase price and much more. This way, it is possible to personalize campaigns and actions made especially for this contact base. Personalization sells, you know? And it is not just us who defend this, it is the market as a whole. Estimates show that personalized emails generate 20% increases in sales.

Increase in sales
Another reason to invest in email marketing is the possibility it has of converting customers and increasing sales. Simply having the contact details of these consumers and their permission to contact them via email shows that they are interested in the brand and trust what it offers. Relating to this base constantly is one of the tactics that makes a difference when it comes to increasing the number of sales each month.

Relationship with the base
Exchanging messages via email is a very personal thing, so this is a channel that helps to strengthen relationships. Constantly communicating with your base shows customers that your brand is always available.

Consumer loyalty
And showing yourself available opens doors to building a long and lasting relationship with consumers , providing loyalty behavior among the base.

After-sales channel
Customers deserve to be treated well from start to finish, so they can pursue future business opportunities and even recommend the company to other consumers. Treating email marketing as another channel for after-sales is essential for this.

Cool, right? Now that you know why email marketing is a good alternative for advertising, click here and see 7 tips on how to do successful email marketing to increase the relationship with your base.

And if you are looking for an agency specialized in Digital Marketing to help with email marketing strategies and other actions, you can count on W51 Agency. Get in touch!