Step 1. Identify opportunities for improvement

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Session Recordings: Experience your website through the eyes of your visitors to spot common drop-off points and UX failures . You can filter sessions by browser, device, or location to analyze users with specific traits.
VWO Releases: Deploy website changes in minutes and send them to specific audience segments based on a wide range of parameters (e.g. user language, new/returning users, search keywords).
Cost: VWO bases the pricing of its testing software on Monthly Tracked Users (MTUs). A free Starter account is available for up to 50,000 users, with paid plans starting at $200/month (billed annually) and rising to $10,326/month for larger enterprises with 5 million MTUs*.

*VWO currently offers (at the time of writing) migration discounts to customers switching from Google Optimize.

User review: “The tool has a great algorithm as the results are very accurate and the improvement is sustained when the winning variant is deployed at 100%. I also liked the overall feel of the app. It is easy to understand and even the dashboards are designed in a way that the user can easily digest the data and make decisions” -Shringarika J, Head of Data and Quality Control at a mid-market company [ via G2 ] .

A/B Testing in 7 Steps: The Easy Way to Get Started
New to A/B testing or need a refresher after a while away? Whatever experimentation tool you choose, use these steps as a roadmap.

Step 1. Identify opportunities for improvement
First, measure your website's current performance with data from:

Semrush
Google Analytics 4 (GA4)
Google Search Console)
Semrush's ImpactHero tool can also shed light on the under- and high-performing content on your website.

To see what works and what doesn't, follow four simple steps:

Enter your domain
Install the code using Google Tag Manager
Wait for the tool to collect some data
Explore ImpactHero's insights
ImpactHero Dashboard
Focus your A/B testing efforts on underperforming belgium phone number database content. And check out ImpactHero’s recommendations for improvements to help you achieve your content and SEO goals.

Are you viewing Google Analytics data for the first time?

It's easy to feel intimidated.

Semrush’s AI Narratives for GA4 app helps you make sense of metrics. It uses artificial intelligence to turn GA data into actionable insights that you can use to inspire experiments and improve your website.

Simply import your data and you'll receive conversational insights in your inbox daily, weekly, or monthly. Here's how:

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