What is marketing automation?
Marketing automation refers to the automation of tasks or actions related to marketing strategy. Marketing automation uses scenarios or workflows to trigger actions based on predefined conditions. These actions may include: sending emails to specific lists, scoring contacts, changing attributes, among others.
The best marketing automation tools
Table of Contents
What is the difference with email marketing automation?
How does marketing automation work?
What uses can be given to marketing automation?
Who can benefit from marketing automation?
In summary
Marketing automation has become one of the most necessary digital marketing tools for specialists in this field. But you are not alone if you are still unsure of the exact meaning of the term or how marketing automation software can benefit your strategy. In this article, we will explain what marketing automation is and how it works.
Marketing automation is thought to be complex and reserved for large companies with a high budget. The truth is that this is a tool that is increasingly accessible to SMEs and that allows them to save saudi arabia telegram data time and quickly improve the user experience and customer relations.
Automation is for any type and size of business and can save countless hours of tedious work while at the same time improving the customer or user experience.
To give you an idea, these are just a few actions that can be automated:
Sending emails and/or SMS
Contact segmentation
Lead scoring
Lead nurturing campaigns
To achieve these actions, marketing automation relies on scenarios that are defined according to a condition (e.g. user behavior, customer activity on site, etc.). In this case, you could, for example:
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