How has Lush connected with its customers without social media?

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By abandoning social media, the brand turned its attention to strategies that would allow it to connect with the public in an authentic and efficient way, in line with the values ​​of the brand, which since its foundation has been committed to the fight for human rights, the protection of animals and the environment.

As the company notes, after abandoning the guatemala phone number data main social media platforms, it achieved its highest Christmas sales figures in two years. Despite the difficult economic environment , the Lush group recorded a pre-tax profit of £29m in its audited accounts for the 2022 financial year, compared with a loss of £45m the previous year.

These are some of the bets that a global brand that does everything in-house, sourcing the finest ethical ingredients, inventing, manufacturing and selling, we can innovate unique products and experiences for every partnership. We continue to look forward to connecting with audiences around the world in new and unexpected Lush has made in the last twelve months to connect with its audience without using social networks.