marketing automation 7
Create an automatic email to reactivate abandoned shopping carts
If you run an e-commerce site, you know better than anyone how frustrating it is to see that most of your potential buyers abandon their cart before completing their purchase.
There are several reasons why shopping carts are abandoned: the shipping price was too high, the shipping time was too long, there were questions about the product, etc.
In these cases, use this email to reassure them regarding shipping and return times, to give them a discount or to make suggestions based on the products they left abandoned in their cart.
marketing automation 8
Lead scoring consists of assigning a score to your contacts based on their actions, with the aim of knowing their conversion potential according to their level of evolution in the purchasing process.
You can assign a score to a contact who has visited a page on your website, opened a certain number of emails, completed a form, etc.
This use of marketing automation is especially useful if you know the actions that lead to conversions for your business. If you don't, start digging!
You can then add to a qualified customer list all contacts who russia telegram data have achieved a certain score to be considered valuable prospects. You can then send these prospects to your sales representatives or send promotions that encourage them to buy.
Example of using lead scoring in a scenario:
marketing automation example
Create dynamic contact lists
As we saw in the scenario above, one of the most important possibilities offered by marketing automation is the ability to classify your contacts based on their behavior.
This way, you can refine your email strategy through better segmentation. By creating dynamic lists, you can send more relevant content and promote greater loyalty.
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