If you have an Email Marketing tool , it will be in charge of updating you on the situation and updates that revolve around the technique, and, if you do not have one, you should at least make sure that the people in your business, in charge of managing Email Marketing, are specialized in the technique and, even, are curious and active to constantly stay at the forefront of a technique that changes at the speed of light.
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New tips to ensure your email marketing deliveries are the right ones
A small group of senders, if it is of good quality, is better than a large one.
Always keep in mind the Official Data Protection Act (LOPD)
Beware of phishing
New tips to ensure your email marketing deliveries are the right ones
For the time being, we - from our blog - will continue albania business email list to update you, whenever we can, on the new trends, updates and novelties that revolve around what we consider to be one of the best communication and marketing techniques, which is, obviously, Email Marketing .
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However, even though we will personally ensure that you are perfectly up to date with the latest news, it is true that there are a series of tips and advice that remain unchanged over time when it comes to your emailing.
Today, we will talk about three of the most important ones.
Here we go!
A small group of senders, if it is of good quality, is better than a large one.
It is always, always, always better to have a database with a smaller number of records, if it is of quality, than an eternal one where the vast majority are invalid and low-quality accounts.
Therefore, as a main tip and advice, which can remain unchanged, despite the changes in trends that come, is to maintain a clean, tidy and quality database . In this way, we recommend that you include, in your database, only the email addresses of people who, first, have been generated legally, and, second, who have given us their consent to include them in our list. Obviously, the more closely they are related to your target or objective public, the better.
Always keep in mind the Official Data Protection Act (LOPD)
This is what we mean, for example, in reference to the article we shared with you a few days ago, about the Lead Magnet technique (which, remember, what it does is generate quality content (for example, a PDF guide), making it known through Social Networks, the web, etc. so that users, in order to have it, only have to leave us an email where we can send it to them, and, of course, also in exchange for us being able to send them commercial content). This technique, for example, should make very clear and visible the option that the user must accept this beforehand - so that you can then send them commercial and promotional content. That is, if the user has not validated the option, and strictly following the Official Law on Data Protection, you should not send them content.
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And, obviously, this happens in all other fields, not just in the Lead Magnet technique.
Therefore, our most sincere recommendation is that, when a user leaves their email in your registration form, you have a series of checks that the user has to accept (they may or may not be mandatory), but always have the user's approval to send them advertising.
Beware of phishing
Let's recall the definition of phishing: a computer term that refers to a set of techniques that seek to deceive a digital victim, gaining their trust in order to obtain some benefit . For example, through an email, a user can receive an email apparently from their digital bank, which asks them to carry out some type of action, and the user, thinking that it is indeed their bank, will carry out the action in question, and will provide the scammer with personal information, deceiving them. That is phishing. And, without a doubt, it is easy to carry out through Emailing.
But with the help of DMARC, Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM), you have the possibility to make your emails clearly recognizable to a mailbox provider. To learn more about phishing and how to prevent it, click here and continue reading our blog .
