Does every video need a script?
Posted: Sun Jan 05, 2025 8:07 am
Well, you don't necessarily need to. But if you want to make sure that your video will achieve its objective correctly, without unpleasant surprises in the schedule and budget, a script will be essential.
Do you want to produce a script, but don't know where to start? Then check out our tips?
Start with a briefing.
A briefing gathers the main information about your video that should guide not only your script but the entire production. Some basic questions that your briefing should answer:
1. What is the main message you want to convey with the video?
What do you want the audience to remember after the video ends?
2. What is the objective of the video?
What are you investing time and money in? Set a main objective and use it as the guiding principle throughout the production of the script. When the script is ready, ask yourself if you really achieved this objective. It’s okay to set secondary objectives and try to achieve them, but focus on the main one.
3. What emotion would you like your video to convey?
For example, if you are going to make a recipe video, you need costa rica phone number data to make the viewer feel hungry and at ease. If it is an institutional video for an electric fence company, you need to convey a sense of security and technology. (We talk more about the importance of emotion here)
4. Who is it for?
In order for your audience to watch, enjoy and understand your video, it is important to target it. Talking to your audience is essential. What type of video, in what language, in what tone, what topics interest your audience?
5. What medium will it be shown on?
Each platform has different rules and a different way of consumption. In a video for Facebook, for example, the script should include a short video that also works without audio.
6. What are your references?
Watch a lot of videos. Choose the ones you like the most and see what you can get out of them to achieve your goal with your video.
The introduction is the most important part of your script
If you have something interesting to say, say it right away! Invest in the introduction. The first 12 seconds will be crucial in convincing your audience that the content of your video is truly relevant.
Writing for video is different from writing text
Speeches and texts need to be shorter and more direct, without appositives and enclisis, for example. To help, after writing the speeches and texts, read them out loud and see if they are easy to read and understand.
Don't forget that an image is also information
One of the biggest script mistakes is writing a good text to be spoken or written and not thinking about how to convey the same information in images. Think about the images first, then the text and voiceover. A good video can completely dispense with voiceover and lettering. Especially if we consider that, depending on the platform, the audience may suppress the sound (Facebook) and that the audience is becoming less and less interested in reading. So, show everything you can instead of speaking or writing. And don't repeat in the lettering what is being said in the voiceover. The video becomes boring, tiring and monotonous. The voiceover and lettering should add new information and not repeat it.
Do you want to produce a script, but don't know where to start? Then check out our tips?
Start with a briefing.
A briefing gathers the main information about your video that should guide not only your script but the entire production. Some basic questions that your briefing should answer:
1. What is the main message you want to convey with the video?
What do you want the audience to remember after the video ends?
2. What is the objective of the video?
What are you investing time and money in? Set a main objective and use it as the guiding principle throughout the production of the script. When the script is ready, ask yourself if you really achieved this objective. It’s okay to set secondary objectives and try to achieve them, but focus on the main one.
3. What emotion would you like your video to convey?
For example, if you are going to make a recipe video, you need costa rica phone number data to make the viewer feel hungry and at ease. If it is an institutional video for an electric fence company, you need to convey a sense of security and technology. (We talk more about the importance of emotion here)
4. Who is it for?
In order for your audience to watch, enjoy and understand your video, it is important to target it. Talking to your audience is essential. What type of video, in what language, in what tone, what topics interest your audience?
5. What medium will it be shown on?
Each platform has different rules and a different way of consumption. In a video for Facebook, for example, the script should include a short video that also works without audio.
6. What are your references?
Watch a lot of videos. Choose the ones you like the most and see what you can get out of them to achieve your goal with your video.
The introduction is the most important part of your script
If you have something interesting to say, say it right away! Invest in the introduction. The first 12 seconds will be crucial in convincing your audience that the content of your video is truly relevant.
Writing for video is different from writing text
Speeches and texts need to be shorter and more direct, without appositives and enclisis, for example. To help, after writing the speeches and texts, read them out loud and see if they are easy to read and understand.
Don't forget that an image is also information
One of the biggest script mistakes is writing a good text to be spoken or written and not thinking about how to convey the same information in images. Think about the images first, then the text and voiceover. A good video can completely dispense with voiceover and lettering. Especially if we consider that, depending on the platform, the audience may suppress the sound (Facebook) and that the audience is becoming less and less interested in reading. So, show everything you can instead of speaking or writing. And don't repeat in the lettering what is being said in the voiceover. The video becomes boring, tiring and monotonous. The voiceover and lettering should add new information and not repeat it.