Does consumption vary according to gender?

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The short answer to this question is no. Women use social media slightly more than men, although the percentage is similar, so we are dealing with a very equal consumption.

On a day-to-day basis, women prefer Facebook, Instagram and TikTok, while men prefer Facebook, Instagram and Twitter, and access LinkedIn more (1,172,075 versus 935,744).

There is a big difference if we look at dominican republic phone number data Pinterest, where men have less than 500,000 unique users per day, while women have more than a million. Something similar, although with a less marked difference, occurs at BeReal, where 332,587 women access the site daily compared to 246,093 men.

In the words of David Sánchez, Director of Digital Solutions at GfK: “Social networks have changed the way we interact with the world and are very present in the daily life of society in Spain. But not everything is an easy road for them, they must quickly adapt to technological trends and innovations and that has meant that, analysing GfK DAM data, some have grown explosively in the last year and others have decreased or are even on the verge of disappearing.”

About GfK DAM
Since 2022, GfK DAM is the official digital consumption meter in Spain, designated and ratified by the digital industry. Through its single-source panel, it monitors the browsing of individuals regardless of the device, format and content they are consuming. In this way, it provides detailed information on all the activities that users carry out on the Internet during the day and its data acts as a reference in the advertising market for media, agencies, advertisers and public administrations, as well as being the basis for decision-making in strategic decisions whose central element is the digital behavior of individuals in Spain.