3 Signs You Need a New Website
Posted: Sun Jan 05, 2025 7:10 am
Anyone can build a website, right? Well, technically, yes. But building a great website takes more than a few HTML lessons and a good color palette. From understanding your website goals to putting together an end-to-end conversion strategy (complete with the content to fill the funnel!), building an incredible website takes time and skills.
With more than two decades of experience working with clients to build or refresh their websites, we’ve worked with hundreds of different kinds of websites over the years. Here are a few common challenges I see spark the need for a new website:
You may need a new website if… you have a poor conversion rate
Bizible, a New Breed client, was founded in 2011 by two former physician database Microsoft/Bing employees. The marketing analytics technology helps companies measure their return on investment with ease and accuracy. While the company had a great foundation, its website was a self-declared ‘Frankenstein of B2B SaaS websites,’ and didn’t adequately show the business’s value proposition.
The team needed a new site built on the HubSpot CMS that would represent the true sophistication of their solution and get their website sales-ready.
Once they brought in New Breed for the project, we worked on a sleek, minimalist design to align with their SaaS vision, coupled with our strategic insight on how to increase visitor engagement. Some of the elements included:
A rotating slider of customer testimonials with a Request a Demo CTA
Simple graphics to walk visitors through Bizible’s product
Industry-specific pages with case studies
To support lead generation, we developed a resources section on the homepage and within the wider website using Bizible’s existing resources. Along with the new resource center to bring in more opportunities to convert, we also added progressive forms to all site pages, with a sticky demo CTA and a locked navigation bar. Last, but certainly not least, the team added a slide-in CTA to Bizible’s blog, which is seeing a high conversion rate through to its landing page.
As a result, the organization saw a 400% increase in inbound demo requests, a 200% increase in blog leads, and a nearly 30% increase in the homepage CTR.
With more than two decades of experience working with clients to build or refresh their websites, we’ve worked with hundreds of different kinds of websites over the years. Here are a few common challenges I see spark the need for a new website:
You may need a new website if… you have a poor conversion rate
Bizible, a New Breed client, was founded in 2011 by two former physician database Microsoft/Bing employees. The marketing analytics technology helps companies measure their return on investment with ease and accuracy. While the company had a great foundation, its website was a self-declared ‘Frankenstein of B2B SaaS websites,’ and didn’t adequately show the business’s value proposition.
The team needed a new site built on the HubSpot CMS that would represent the true sophistication of their solution and get their website sales-ready.
Once they brought in New Breed for the project, we worked on a sleek, minimalist design to align with their SaaS vision, coupled with our strategic insight on how to increase visitor engagement. Some of the elements included:
A rotating slider of customer testimonials with a Request a Demo CTA
Simple graphics to walk visitors through Bizible’s product
Industry-specific pages with case studies
To support lead generation, we developed a resources section on the homepage and within the wider website using Bizible’s existing resources. Along with the new resource center to bring in more opportunities to convert, we also added progressive forms to all site pages, with a sticky demo CTA and a locked navigation bar. Last, but certainly not least, the team added a slide-in CTA to Bizible’s blog, which is seeing a high conversion rate through to its landing page.
As a result, the organization saw a 400% increase in inbound demo requests, a 200% increase in blog leads, and a nearly 30% increase in the homepage CTR.