Having an additional page of relevant, keyword optimized content can really boost your SEO. Make sure that the content on this page speaks to the sub-pages of the section and not only contains industry terms and words you rank on now but also that it gives the user a sense of what to expect if they dive deeper into this section of your site.
Paid Search Campaigns
While the subpages in a given section are excellent for very moj database targeted paid search terms, sometimes it’s nice to have a mixture of general and specific terms when running a paid search campaign. Given their nature, top level pages work well when using more general search terms or when you know what section your potential client is interested in but not the exact product or offering.
Landing Page Usage
A great way to leverage these higher level pages is to use them like you would a landing page. Add a call-to-action, add a capture form and integrate it with a preexisting campaign or create a new campaign around the content in this section of your site. The beauty is you can change up the way you use it depending on what’s running at a specific time. Think of this page as something that can be fluid and ever evolving.
Branding
Last, but definitely not least as this is an extremely important point, your top level navigation pages are huge branding opportunities for your company. These pages often allow for large headers and graphics since they aren’t as heavy on text, which not only can be graphically compelling but also provide consistency across your site and relay certain concepts even better than plain text.
- Board index
- All times are UTC
- Delete cookies
- Contact us