Why use Email Marketing for your Black Friday campaign?
Posted: Tue Dec 03, 2024 10:08 am
As we all know, in just a few weeks the long-awaited Black Friday will arrive in our country: that day known as " Black Friday" and which inaugurates the Christmas shopping season through significant discounts in many retail stores and department stores. If we go back to its history, we will talk about the day after Thanksgiving in the United States, which makes us carry it out the day after the fourth Thursday of November. Over time, Black Friday is not just a day of sales launched by a large number of brands, but it is also extended to days after and it starts before Black Friday.
Black Friday last year 2019 grew by 17% compared to 2018 , but, however, it is not identified as a massive growth, as it happened in previous years. Why? Because it has settled, in our calendar, as one more milestone, which makes us keep it in mind throughout the year, but which does not make us sweep everything away, as happened in previous years. This has caused Marketing experts, despite continuing to plan campaigns with the same advance notice and with the same precision and strategy as always, to do so from now on in a much more moderate way.
In this way, in today's article, we are going to talk to you about why Email transportation email list Marketing can help you, as a brand, to carry out your campaign for the next Black Friday. That campaign that, dear e-marketer friend, you should start defining from now on, no matter how far away you see -for now- the date of its arrival.
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Email Marketing for your Black Friday campaign
1.- Email Marketing is a direct and customizable channel
2.- A technique that will not require large levels of investment
3.- It will allow you to extend the inertia during Cyber Monday
4.- You will not be left behind with respect to your competition
#ctaText??# The 123 to mix your content strategy with marketing automation
Email Marketing for your Black Friday campaign
Next, we want to talk to you about the aspects that will make Email Marketing one of the best possible techniques to carry out your Black Friday 2020 communication strategy:
1.- Email Marketing is a direct and customizable channel
Thanks to the segmentation and personalization capabilities that the Email Marketing technique provides you, this Black Friday you will be able to reach your community by hitting the mark, as far as possible, with what they are looking for. Furthermore, if we take into account that in 2019, users did not invest the same amounts of money as they did in previous years, we can conclude that - now more than ever - we must be sure that what we are offering and making known to them really fits with what they are looking for.
Only in this way will you be able to improve the opening rate and maximize visits to your website.
2.- A technique that will not require large levels of investment
As we mentioned above, in the last year, marketing experts have seen how their Black Friday campaigns, despite having obtained great and good results, have not grown as dramatically as has happened in recent years; especially in the first years: when Black Friday was established in our country inherited from the United States.
Therefore, Email Marketing is an excellent technique to publicize your promotions and campaigns, because it will not require you to invest large levels of financial resources, and the results can be equally successful.
Black Friday last year 2019 grew by 17% compared to 2018 , but, however, it is not identified as a massive growth, as it happened in previous years. Why? Because it has settled, in our calendar, as one more milestone, which makes us keep it in mind throughout the year, but which does not make us sweep everything away, as happened in previous years. This has caused Marketing experts, despite continuing to plan campaigns with the same advance notice and with the same precision and strategy as always, to do so from now on in a much more moderate way.
In this way, in today's article, we are going to talk to you about why Email transportation email list Marketing can help you, as a brand, to carry out your campaign for the next Black Friday. That campaign that, dear e-marketer friend, you should start defining from now on, no matter how far away you see -for now- the date of its arrival.
Post Content
Email Marketing for your Black Friday campaign
1.- Email Marketing is a direct and customizable channel
2.- A technique that will not require large levels of investment
3.- It will allow you to extend the inertia during Cyber Monday
4.- You will not be left behind with respect to your competition
#ctaText??# The 123 to mix your content strategy with marketing automation
Email Marketing for your Black Friday campaign
Next, we want to talk to you about the aspects that will make Email Marketing one of the best possible techniques to carry out your Black Friday 2020 communication strategy:
1.- Email Marketing is a direct and customizable channel
Thanks to the segmentation and personalization capabilities that the Email Marketing technique provides you, this Black Friday you will be able to reach your community by hitting the mark, as far as possible, with what they are looking for. Furthermore, if we take into account that in 2019, users did not invest the same amounts of money as they did in previous years, we can conclude that - now more than ever - we must be sure that what we are offering and making known to them really fits with what they are looking for.
Only in this way will you be able to improve the opening rate and maximize visits to your website.
2.- A technique that will not require large levels of investment
As we mentioned above, in the last year, marketing experts have seen how their Black Friday campaigns, despite having obtained great and good results, have not grown as dramatically as has happened in recent years; especially in the first years: when Black Friday was established in our country inherited from the United States.
Therefore, Email Marketing is an excellent technique to publicize your promotions and campaigns, because it will not require you to invest large levels of financial resources, and the results can be equally successful.