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How to structure a digital Advent calendar
What should you keep in mind when preparing an Advent calendar?
Phrases or articles of interest
Promotions and gifts
Games and contests
How to structure a digital Advent calendar
It is important to note that Advent is a commercial reality . And with the widespread use of Black Friday , which roughly coincides with its beginning, new commercial opportunities have emerged.
Although Advent is technically the period of time that takes place over the 4 Sundays before Christmas , our advice is to start your digital Advent calendar on December 1st. It can last until Christmas Eve or be shortened to whatever days you like, as the British media outlet Daily Mail does . In this sense, using an email marketing solution will help when it comes to creating and scheduling mailings.
digital-advent-calendar
Fuente: Daily Mail
This is a proposal for a digital Advent mayotte business email list calendar that generates engagement . The first thing to do is to come up with a visual design and, from there, you can include something new every day, something that generates engagement and that matches your company.
The dissemination must be done through social networks and your contact list . Now, here we are faced with the question of whether the proposal to enter through social networks is equally valid as if we do it by email. The answer is yes, although with nuances: It is essential that the proposal is presented as a whole, with a joint strategy, but it is essential to adapt the format and style of communication to each medium: Communicating via Instagram is not the same as communicating via newsletter. Our advice regarding the email marketing strategy is to send an individualized newsletter every day .
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What should you keep in mind when preparing an Advent calendar?
The truth is that nowadays there are several elements that you need to keep in mind when making an Advent calendar. Old calendars are a good source of inspiration, but it is worth touching on the following points:
The design must be as close as possible to what we are used to . And in digital format, the possibilities are endless. Multimedia files allow for a multitude of adaptations, the most basic, .JPG or .PNG files, allow this possibility, and GIFs can be incorporated.
The information you provide must be related to the company or organization you want to promote. And this also applies when you are going to give something away. It is very important that it matches the values and image of your company, that it makes sense at the storytelling level.
Timing is also important . The days you include in your calendar should be related to the usual frequency of emails you send, so that it doesn't become overwhelming .
The following examples can serve as a guideline for you to create your own calendar. And, what's more, for you to plan something different in the future:
Phrases or articles of interest
Once you send the calendar, what you can do is activate the sending of a newsletter with interesting phrases or articles every day . Of course, what is essential in these cases is that something new is really offered. An example, interesting in our opinion, is the one applied by Carrefour . In their Advent calendar, they talked about a different partner every day . This generates interest, since the information each day is different. Another pioneering example in its day (2018) was that of Ávoris , a travel subsidiary of Barceló. If you have a business, this is a good option.
digital advent calendar
example of advent calendar
Source: Carrefour and Ávoris
Promotions and gifts
Promotions and gifts are another alternative to set up an Advent calendar that generates engagement. Basically, this will make the recipient wait attentively for the next date to find out what they can get. An example of this philosophy is the one applied by the French DIY company Weldom , providing all kinds of discounts and gifts . Another case is that of the Sentir publishing house , which created an advent calendar in 2020 that offered a different gift each day via download.
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advent-calendar/
Source: Weldom and Sentir
Games and contests
Another way to create an interesting calendar is to propose games and contests to win money or gifts. The AS Monaco football club launched a calendar that allowed players to play every day to win small gifts through jackpots, with the advantage that the response was instant. On the other hand, the ticket sales operator Ticketmaster offers challenges on different days to win gifts in return.
